Another day, another headline that’s got nothing to do with Cover-2 schemes or blitz pickups. Bill Belichick, the man who built the Patriots dynasty brick by brick, is now the face of UNC football and somehow, he’s found a spotlight on Instagram.

It started out as just another practice in Chapel Hill, but Jordon Hudson made sure it didn’t stay that way. On August 23rd, the 24-year-old former cheerleader, and Belichick’s girlfriend dropped an Instagram post that had social media losing its mind. The context? Hudson blowing a kiss toward Belichick out on the Tar Heels’ practice field. The soundtrack? Taylor Swift’s “Look What You Made Me Do.” Yeah, you can imagine what the comments section looked like after that one.

The Hudson-Belichick saga has been the loudest storyline of UNC’s offseason. Louder than any talk about who’s starting at QB. First came the donor drama, with one big-money backer reportedly threatening to pull support over the optics of Belichick dating someone younger than some of his players. Then came the HBO buzz: a docuseries on Belichick’s Chapel Hill move supposedly blew up because Hudson tried flexing too much control. Whether that’s true or just offseason rumor mill fuel, it’s kept the noise level at a full roar.

Belichick though? Ice cold. The guy told his team straight up: Hudson’s got nothing to do with football. The UNC athletic director even backed him, saying Hudson’s never been banned from anything and can show up whenever she wants. Still, it feels like every time she steps on campus, the headlines write themselves.

And here’s the kicker: she might actually be changing the culture or at-least Bill’s, in ways nobody saw coming. Belichick admitted he added yoga-based recovery drills this spring because of Hudson’s influence. Let that sink in. Bill Belichick, the ultimate old-school grinder, going full wellness-guru vibes in Chapel Hill. That’s like watching Nick Saban start hosting meditation circles.

Bottom line? This UNC experiment was already wild. Belichick trying to drag a basketball school into the CFP conversation is headline-worthy on its own. But now? It’s a soap opera. And with Hudson blowing kisses on practice fields while Taylor Swift plays in the background, you get the feeling the ACC’s most viral storyline might not happen on the gridiron.

Jordon Hudson runs into Bill Belichick’s ex!

Just when you thought the offseason soap opera couldn’t get any messier, here comes the sequel. Jordon Hudson ended up in the same room as Linda Holliday, the coach’s ex of 16 years. Yeah, that happened. According to TMZ, the two crossed paths last Saturday at a Massachusetts fundraiser, marking their first public run-in since that infamous holiday party in Nantucket. Partygoers this time? They swear nothing went down. Hudson and Belichick were low-key later spotted in Chapel Hill smiling like nothing ever happened, holding hands like, “What drama?”

But let’s rewind to December. Reports claim Holliday confronted Hudson at that holiday bash, accusing her of being out of line for showing up at a party hosted by Holliday’s daughters. Word is, Holliday even tried to have Hudson kicked out, allegedly telling a staffer to “remove Ms. Hudson from the premises.” When the staff approached Hudson on the dance floor, she didn’t exactly back down. She reportedly defended herself and claimed Holliday was threatening her friend, former Miss Massachusetts USA, Melissa Sapini, with some not-so-subtle warnings about who she should hang out with if she wanted to keep her crown.

Fast-forward to now, and Sapini was right there with Hudson at this latest event, like nothing could shake the squad. As for Holliday? No public fireworks, no viral videos. Just an awkward reminder that Belichick’s personal life is getting almost as much coverage as his football life.

And that’s the kicker here: while Belichick’s love life is stealing headlines, his UNC Tar Heels are staring down a brutal opener against Sonny Dykes and TCU on September 1. The ACC schedule won’t forgive distractions, no matter how many yoga sessions or Taylor Swift soundtracks show up at practice. Bottom line? Belichick’s got two battles to manage. One on the field, and one in the tabloids. And right now, both feel like must-win situations.