Buffalo Bills’ new rookie WR Keon Coleman’s first press conference was a show of humility, candidness, and shopping savviness. It seems his humble beginnings have kept him grounded even after signing a $10 million deal with the team. Coming from Florida State, he’s touted by many as the next great wide receiver in the NFL.

The 2024 second-round pick out of Florida State wore a yellow puffy coat when first addressing the media in Buffalo. He later explained that the jacket is cheaper during the summer compared to Thanksgiving. He further stated that he buys his coats from Macy’s clearance sale, and plans to go back and buy more in red and blue. Reacting to this Nike USA prepared a fun surprise for the WR.

To his surprise, Coleman got a red, blue, and an orange jacket from the brans. He said, “This is my favorite right here.” looking at the orange one. He then went on to wear the orange jacket and pose in it.

It was a pleasant relief for the reporters as well, who found Coleman’s humility quite endearing. They were encouraging his talks and engaging with him in a clearly amused way. The rookie also revealed that he loves the waffles so much that he had to have the chef’s number. After the press conference, he even went ahead to enquire if he could get a bite. When informed he could, he not only took a cookie but gave one to a media member as well.

Even though the rookie is just starting his NFL career, he has been raking in money thanks to his brand deals. The Bills’ rookie receiver has an NIL value of $879,000!

Keon Coleman: Superstar in the making

According to the On3 College Football NIL ranking, he is ranked 31st among the highest-valued college football players in the nation. Coleman secured a lucrative NIL deal with Tallahassee DCJ, earning him a brand new 2023 Jeep Grand Cherokee 4xe Overland. This signifies the brand’s recognition of Coleman’s marketability and star power. He has also partnered with The Battle’s End, a Florida State-driven NIL collective. That’s not all, the rookie WR has also launched his own apparel, featuring T-shirts and long-sleeve shirts with the phrase “Keon County” in garnet and gold, paying homage to his Leon County.

There is more to it than it meets the eye. With an astounding 217,000 social media followers spread across Instagram, X, and TikTok, the 20-year-old is not just an athlete but an influencer in the making. His young brand is lighting up the virtual world, making him a marketing hustler that sponsors are lining up to snatch.

So, it is no coincidence that after Coleman’s press conference; he received a box full of jackets, that too in the colors he wanted. Who knows down the line we might see the WR working with the 140 billion-dollar brand.