
via Imago
Aug. 3, 2013 – Canton, Ohio, U.S – Enshrinee BILL PARCELLS during the Pro Football Hall of Fame Enshrinement Ceremony at Fawcett Stadium in Canton Ohio. NFL American Football Herren USA 2013 – Pro Football Hall of Fame Enshrinement Ceremony – ZUMAj30

via Imago
Aug. 3, 2013 – Canton, Ohio, U.S – Enshrinee BILL PARCELLS during the Pro Football Hall of Fame Enshrinement Ceremony at Fawcett Stadium in Canton Ohio. NFL American Football Herren USA 2013 – Pro Football Hall of Fame Enshrinement Ceremony – ZUMAj30
You don’t disagree with Bill Parcells. You especially don’t do anything to let him down. That reality hit Mike Tannenbaum hard during a live Get Up segment on ESPN. Tannenbaum, known for his tenure as an NFL GM and current insider role, was delivering a player-friendly take. If a player isn’t happy with their team, they should be allowed to walk. The show’s producers liked the stance and encouraged Tannenbaum to keep it for the next hour. But Bill Parcells, watching at home, wasn’t having it.
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As Mike Tannenbaum recounted the moment, “I once got a text from him at 8:52 and 8:53, and we were talking about a player. And for whatever reason, that day I was a little more pro-player, like, ‘Hey, Greeny, if this player doesn’t want to be here, they should let him go.’” Parcells’ text fired back angrily, “hey, you’re an embarrassment. Don’t ever tell anybody you work for me. A contract is a contract.”
By 9 o’clock, when the segment was to be repeated, Tannenbaum had performed a complete turnaround. He said, “Well, I get up. I have a pit in my stomach. … Greeny’s like, ‘so Mike, what do you think they should do?’ I’m like [expletive] Greeny, a contract’s a contract. And I did like a complete 180.” Tannenbaum admitted he even told his wife afterward he felt like he was “married to the mob,” a reflection of just how seriously he took Parcell’s displeasure. Remarkably, Tannenbaum hasn’t worked under Parcells for more than two decades. The continued influence of the legendary coach on Tannenbaum was clearer than ever.
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Hilarious This Is Football story from @RealTannenbaum on Bill Parcells.
One morning Bill Parcells was watching Get Up when Mike Tannenbaum was going easy on a player. Parcells texted Mike angrily and got him to change his take *in the middle of the show*
“I let him down.”😂 pic.twitter.com/ucGYKHKHDB
— Kevin Clark (@bykevinclark) September 5, 2025
This story is more than a quickie anecdote. For Parcells, contracts represent binding commitments, an inviolable foundation of the sport’s business side. Watching Tannenbaum abandon his softer take on live air after those texts shows the respect and fear Parcells still commands. This is, after all, the same ‘Big Tuna’ that has led three of the league’s most prominent franchises with an iron fist and has two Super Bowl rings (1986 and 1990) to show for it. And that backflip from Tannenbaum was only one instance for Parcells’ authority for those under his wing.
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The Bill Parcells effect: inside Tannenbaum’s experience
Beyond the Get Up moment, Tannenbaum offered vivid insight into what it was like to work for Bill Parcells. Mornings started early, often 5:30 a.m., and sometimes Tannenbaum arrived even earlier to leave apology notes on Parcells’ chair. He feared getting fired for missed player signings of errors. But just 48 hours later, the mood could flip entirely. Parcells would gather the staff in the cafeteria, bring wings from the local Hooters, and praise Tannenbaum for a signed deal. As Tannenbaum noted on an edition of This is Football with Kevin Clark, “So I would go from being fired to being like, I’m the greatest guy, I’m the greatest front office executive of all time. And that’s working for Bill, and that’s like playing for Bill.”
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As Tannenbaum further noted, “It was just every day, the highs were really high. He got the best out of you because the standard was unyielding.” This emotional intensity defines Parcell’s leadership style, mixing relentless demands with moments of unexpected generosity. Kevin Clark then added another instance about Lions’ HC Dan Campbell, who also knows Parcells’ leadership firsthand. “Campbell told me … when Parcells calls him, he’s still got that look to his wife, like, ‘Parcells is calling me.’ I mean, thai is a guy who’s a head coach. He’s on the verge of Super Bowl, and it’s like Parcells is still a god to him.” Clark also noted that Parcells’ has passed the torch to others like Sean Payton, who follows a similar blueprint as the Broncos’ HC.
Tannenbaum and Clark’s reflections focused on the raw, rollercoaster dynamic Parcells cultivated: pushing people to their limits but also lifting them up when it counted. The unyielding standards, the personal investment, the emotional extremes: that’s the Parcells effect that shaped Tannenbaum, and the league itself. You don’t simply work for Bill Parcells. You live up to him. And for Mike Tannenbaum, that lesson remains as relevant now as it was twenty years ago.
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