Michael Strahan has always lived larger than life. The former Giants star, who set the NFL single-season sack record (22.5) and capped his career with a Super Bowl win, went on to charm audiences as a TV host and media mogul. From Good Morning America to his own production company, SMAC Entertainment, Strahan’s charisma has kept him front and center. And now, he is taking his game-changing energy from the football and media field straight to Hollywood. Teaming up with Kevin Durant’s Boardroom, Strahan’s SMAC Entertainment is cooking up interesting projects that look deep into the sports culture.

Boardroom took to Instagram recently to announce a major crossover in the sports-media world. The caption said it all, as it mentioned, “Kevin Durant, Rich Kleiman, Michael Strahan, and Constance Schwartz-Morini are joining forces.” Moreover, Boardroom and SMAC Entertainment already have three projects in the works. The caption further mentions, “Both brands have built reputations for standout sports storytelling, and are aiming to bring more defining moments to the screen together.” This marks a significant move for Michael Strahan, the former NFL defensive end turned media powerhouse.

We all know him for his sharp analysis on Fox NFL Sunday and hosting ABC’s hit game show The $100,000 Pyramid. With these, Strahan has long been expanding his influence beyond the football field. Now, joining forces with Kevin Durant’s Boardroom to develop film and TV projects is a natural next step in his evolving career. So, Strahan is not just about the game anymore. Now, he is all in on telling the stories behind the game.

As we know, Strahan’s media work runs deep. With Emmy wins under his belt and acting credits in shows like Chuck and films like Magic Mike XXL, he is no stranger to entertainment. His work with SMAC Entertainment has already brought major projects to life, and now this new partnership amplifies that impact. And now that he is into a new project, many are excited about it, including SMAC’s CEO and co-founder. “I’ve loved watching what Rich, KD and the entire Boardroom team have done over the last six years and teaming up together on these projects is a perfect fit,” said Constance Schwartz-Morini. “We have such mutual respect for each other that we felt the time was perfect to combine forces to share these legendary athletes and impactful sports stories … this is just the beginning!”

The current partnership represents the first joint venture between Strahan and Durant’s media and production brands. But it is not just about star power. The impact of this association runs much deeper than that.

Kevin Durant-Michael Strahan partnership promises epic sports narratives

As announced via the Instagram post, the crossover of Boardroom and SMAC Entertainment has announced three unscripted projects. First up, we have a four-part docuseries called Buckets: The Evolution and Revolution of the Scorer in the NBA. It looks into the history of NBA scoring, throwing light on legendary scorers and celebrity connections to the game. Then there’s Taylor Made, a documentary feature that unpacks the life, tragic death, and legacy of NFL legend Sean Taylor.

The show will be executive-produced by Taylor’s daughter, Jackie, and partners Gabriel Diaz and Johnny Sweet. Finally, rounding out the trio, we have a feature exploring the “Summer of Basketball” during the 2011 NBA lockout. And, this is crafted with the partnership of Josiah Johnson and Aron Phillips.

Rich Kleiman also revealed why this collab makes sense. “Boardroom has always been incredibly selective about the projects we choose to develop because we want to tell the stories that we know we can best tell,” he said. It is a no-nonsense approach, as it brings together Boardroom’s knack for marketing and sports-business storytelling with SMAC’s deep filmmaking chops. “These projects give us the opportunity to bring together Boardroom’s expertise and built-in marketing engine and SMAC’s incredible track record in filmmaking and TV will allow a best-in-class approach to creative development.”

Both brands already boast a track record of standout sports content, including Netflix’s Two Distant Strangers and Apple TV+’s Swagger for Boardroom, and Max’s BS High as well as Coach Prime for SMAC. Now, they are doubling down, as they aim to bring more unforgettable sports moments to the screen. Whether you are a die-hard NBA fan, an NFL history buff, or just here for the drama, it is clear this partnership is set to be epic.