Pat McAfee has loved PB&J ever since he was a kid and always dreamed of opening his own shop one day. While football ultimately became his career, he never drifted far from those roots, with PB&J remaining his go-to snack throughout college and later during his NFL career. Now that his playing days are behind him and he has become one of the biggest names in sports broadcasting, McAfee has taken his passion for PB&J a step further.

The 39-year-old has partnered with JAMS, the modern version of your peanut butter and jelly sandwiches, as the Nashville brand has named McAfee its co-owner, in what will be his first food and beverage venture. The development gained momentum ahead of JAMS’ expanded retail distribution, sports partnerships, and new flavors and innovations.

Connor Blakley, the founder of The DropOut Companies, launched JAMS back in July 2025. His motive behind the classic version of PB&J was simple: To provide 10 grams of protein with no seed oils, no high-fructose corn syrup, no dyes, and jelly made with real fruit. This is one of the reasons why JAMS has become one of the preferred brands among athletes, especially in the NFL.

“What’s special about this is that Pat chose our team and our product for the first investment of this kind in his career,” Blakley said. “He believes in this just as much as we do, and that’s why we are so excited to have him on board.”

Earlier in the offseason, JAMS also became the exclusive partner of the National Football League Player Association (NFLPA), to become the exclusive peanut butter and jelly sandwich of the Players Association. Additionally, the NFLPA is set to oversee the first PB&J developed hand-in-hand with active NFL players.

Per the official announcement, JAMS will have direct input from players on flavors, ingredients, and packaging, making the PB&Js available league-wide this season. As things stand, athlete investors in JAMS include Caleb Williams, JJ Watt, Alex Morgan, and now Pat McAfee.

“They taste good, and my daughter loves them as well,” McAfee said on his show, while talking with JJ Watt. “We’re super excited to be in a pillar of society, peanut butter and jelly business. We’re going to help carry the torch, hopefully, to the next generation with this entire thing. I’m super excited to be a part of it.”

For McAfee, this partnership carries significant weight, as the former Indianapolis Colts punter and the ESPN analyst has been vocal about JAMS’ endorsement. McAfee and his family consume the product, and so does his team at The Pat McAfee Show on ESPN, as JAMS’ team has been sending its products on McAfee’s show for months. That’s where McAfee and JAMS’ conversation to become partners started in the first place.

“I grew up in a PB&J house in Western Pennsylvania,” said McAfee. “That stayed with me throughout college and my time in the NFL. Those are my roots. To be a part of a brand that sells a product that reminds me of where I come from and has been a consistent part of my life in every stage is what it’s all about.”

As a co-owner, McAfee’s role is not limited to capital. In fact, he’ll be hands-on across brand positioning, creative direction, content, strategic partnerships, and long-term vision. JAMS will be integrated across The Pat McAfee Show and across his social channels.

“When you think about a picture-perfect representative for our product, there’s no doubt it’s Pat,” Blakley added. “He wears so many different hats — being a father, media personality, and former professional athlete — so well that he really encompasses what we’re trying to do. We want Jams to be a product that the next generation of kids, no matter who they are, grow up eating. Pat’s really the perfect person to help us get there.”

In recent years, Pat McAfee has become one of the loudest voices in both the NFL and NCAA, hosting The Pat McAfee Show and ESPN College GameDay. With his enthusiasm for the sport and an unfiltered high-energy, McAfee is the modern NFL’s larger-than-life sports media personality and instantly gained attention for his quick humour and authenticity. According to the JAMS owner, Connor Blakley, that kind of trust can’t be manufactured,

“Pat is one of the most trusted voices in America, that is not something you can manufacture,” said Blakley. “His platform speaks for itself — The Pat McAfee Show alone reached roughly 1 billion social media views in a single month — but what matters to us is who we’re building this with. Our values aligned from the jump.”

Since its launch in July 2025, JAMS has expanded into Walmart and Target stores nationwide. With its exclusive partnership with the NFLPA and Pat McAfee now joining as a co-owner, the PB&J brand appears well-positioned to become a go-to snack for athletes.