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“That Is an Inaccurate Accusation”: Creators of Tom Brady AI Video Strike Back After TB12 Threatens Lawsuit

Published 04/24/2023, 1:53 PM EDT

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via Reuters

NFL legend Tom Brady has been spending a rather peaceful post-retirement life with his kids. Brady was really looking forward to this calm after the storm that was his 23 years in the NFL. So much so that he even put off his $375 million Fox Sports job on hold till the start of the 2024 season. However, a stand-up comedy special recently disturbed Brady’s peace of mind. More specifically, it was TB12 doing the comedy act. Well, it was technically the AI version of the former Tampa Bay Buccaneers quarterback.

Tom Brady clearly has no stand-up comedy aspirations post-retirement. That includes his AI self. And Brady had to threaten the creators of the comedy special with legal action. Dudesy, the channel behind the creation of the video, responded to Brady’s suit, and it wasn’t a mellow reaction.

Tom Brady receives lawsuit reply from creators of AI Comedy Special

10 minutes of the hour-long simulated AI Tom Brady comedy special was available on YouTube before the lawsuit from Brady’s team pushed the creators to take the video down. “Immediately remove the aforementioned use of Mr Brady’s name, image, voice, persona, and likeness, and any other unauthorized uses of Mr Brady’s name, image, voice, persona, and likeness, from any websites, internet platforms, social media profiles, or printed materials,” the letter from the legal team said, according to TMZ. Besides that, it also detailed the accusations, including infringing rights and defamation.

ALSO READ: “I Used Mine”: Tom Brady Emotional Retirement Explained in 400 Words

On the ‘Dudesy’ podcast, Comedians Will Sasso and Chad Kultgen retorted about the lawsuit. Calling Brady the ‘Football Baby’, they addressed the allegations involved. “We got a cease and desist letter from attorneys representing Tom Brady. ‘Dudesy’ very clearly titled it as a simulated hour-long comedy special. Simulated literally means not the real thing. Means an imitation. An impression. It’s not presenting Tom Brady. It’s an impersonation of Tom Brady. That is an inaccurate accusation. It’s simply a parody of the idea of Tom Brady doing stand-up. I mean, can this reasonably be interpreted as Mr Brady’s own speech? I think this is First Amendment freedom of speech type of s—t that we’re dealing with here,” they said.

It’s highly unlikely that the former New England Patriots star will withdraw his legal notice because of this explanation. And Brady’s not the only one AI has irked off late.

Brady isn’t the only sporting legend fighting the battle against AI content

Tom Brady and F1 legend Michael Schumacher have more in common than winning seven world championships each in their respective sports. Schumacher’s family is planning legal action against German tabloid publication, Die Aktuelle, for publishing an AI-generated interview with the racer, initially claiming to be his first interview after being in a coma since 2013 because of a skiing accident.

The greats still have a knack for a touch of reality. However, with the free speech angle, it looks as though the battle against AI-generated fake content is going to be an uphill one for Brady and the rest.

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Written by:

Soumyapriyo Ganguly

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Soumyapriyo Ganguly is an NFL writer at EssentiallySports. Ganguly (or Rivu, as he is affectionately known) is a sports enthusiast and a comprehensive all-rounder when it comes to dissecting high-profile matchups. He brings his academic background in Economics and Finance to the fore to provide insights into franchise finances and player contracts.
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Edited by:

Hitesh Nigam