Russell Wilson and Ciara are the ultimate power duo. Aside from making moves in their respective lanes, the $245 Million dollars worth Broncos QB and Grammy Award-winning singer-songwriter have also established themselves as formidable entrepreneurs with an array of successful ventures under their belt.

The duo’s impressive portfolio includes a fashion company, The House of LR&C, west2east Empire, a brand management and production company, fragrance line R&C Fragrance Duo, and Why Not You Productions,  a media production house. Amidst the success of the ventures, the couple has also cracked the code to promote what they have in store.

Wilson unveils new buys

 Wilson’s signature clothing line, 3BRAND, has just unveiled its new fall 2023 drops. In a kickass ad posted on his Instagram story, he stars alongside Ciara and a bunch of children including the couple’s kids Future, Sienna, and Win, where all are seen rocking the cool new gear.

The children’s clothing line, 3BRAND, is named after Russell Wilson’s close connection to the number three and his former franchise- the Seahawks number. The tagline  ‘’sport, music and fashion together in an on-trend sportswear brand that inspires us to be better, do more, and give”, perfectly articulates the brand’s essence.

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“Over the Past 6 Years”: As Grammy Winning Wife Ciara Embarks On New Musical Journey, $245 million Russell Wilson is Thankful to Another Rockstar

“I was fortunate enough to create this logo and be part of the process behind creating 3BRAND. The number 3 means so much to me. 3BRAND represents the mind, body, and soul. I live 3 things every day of my life – sports, music, and fashion. Ciara and I have three children, and it’s my football number.”, Wilson said in an interview for Forbes. Embracing this connection to the number, 3% of sales of the brand is channeled to the ‘Why Not You Foundation’, a youth empowering nonprofit founded by Ciara and Wilson.

A dream project for Wilson

The brand launched about two years ago in 2021. It was a dream project for Wilson. “As a young kid, I used to dream about playing in the pros. I would do the Michael Jordan crossover move wearing his shoes. The biggest reason I wanted to create 3BRAND was for my fans to have my gear and for them to be able to experience everything I’ve dreamed about,” he gushes about the inspiration behind the brand.

The QB wishes to carve an identity for himself beyond the gridiron. With Ciara at his side, Wilson is making impressive strides toward turning his vision into a reality.

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