It was in November 2013 that Cristiano Ronaldo brought the CR7 brand into the world. Already a Ballon d’Or winner then, the Portuguese superstar’s desire to expand his presence beyond soccer is quite understandable. After all, he was merely benefitting the fruits of decade-long hard work. However, his son Cristiano Jr is following a different route. The 13-year-old, who is still some way off from making his professional debut, is already planning to start his clothing brand.

Titled the Phantom8, soccer fans are eager to know more about Cristiano Jr’s upcoming venture. Fret not, in this article we will be detailing everything you need to know regarding Phantom8 and its offerings.

Cristiano Jr reveals first glimpse of Phantom8

The Phantom8 is a clothing brand launched by Cristiano Jr along with two of his friends. The brand will be offering custom-manufactured streetwear and clothing soon. Currently, there is no website or other concrete information regarding the brand. All the information stems from a recently made Instagram Account titled phantom08.official. However, there are no doubts regarding the authenticity as Cristiano Jr himself shared the account via an Instagram story.

The account has only made 4 posts till now. Notably, the logo of the upcoming brand has already been revealed. It features a hand-drawn design of a Phantom ghost along with the words Phantom8 in blue color. Moreover, on the Instagram page, it is mentioned that a website is coming soon.

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The Phantom8 seems to be inspired by Cristiano Ronaldo’s CR7 brand. However, replicating the success of his father’s brand might be an uphill task even for someone as famous as Cristiano Jr.

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Explained: The success behind Cristiano Ronaldo’s CR7 brand

The CR7 product line touched the $ 1 Billion revenue mark in 2019. Even in 2023, it showed no signs of slowing down. His new fragrance, ‘Fearless’, shattered sales records in Portugal. What initially began as an underwear brand, now encompasses eyewear, footwear, fragrances, and more. Notably, there are two major reasons for its success.

First of all, Ronaldo enjoys an extremely loyal fan base, who are eager to support him in any way. With over 600 million Instagram followers, the Portuguese star has made use of his significant popularity and influence. However, that’s not all. Ronaldo is a marketing genius and through his various endorsements like Binance, Herbalife, and Tag Heuer, is generating not only extra revenue but is indirectly strengthening his own brand.

Will Phantom8 be able to replicate the success of Cristiano Ronaldo’s CR7 brand? Tell us in the comments below.

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