Cristiano Ronaldo has cemented his status as one of the greatest footballers the world has ever seen. Likewise, his influence extends far beyond the soccer pitch, touching the lives of millions and leaving an indelible mark on the sport. In fact, he recently achieved a significant milestone with the help of his massive fandom.

Aside from being a soccer star, he took the opportunity to turn himself into an astute businessman. Remarkably, his company, CR7, boasts several ventures, including, fashion, lifestyle, hotels, and real estate. Interestingly, one of his company’s latest products has shattered sales records in his homeland.

The latest CR7 product smashes sales records in Portugal

There are considerable fashion and lifestyle products that Ronaldo’s company, CR7, makes. Among them is his exquisite fragrance line. Recently, the Portuguese superstar announced the release of his new fragrance, called “Fearless.” He shared glimpses of his new fragrance product via Instagram.

“Fearless is more than a fragrance – it’s an attitude. With my new fragrance, I want to inspire my fans to pursue their dreams and remember that every achievement starts in the mind,” he wrote in the caption. Surprisingly, just after his announcement, an hour later, his latest CR7 fragrance product smashed the sales record in Portugal.

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As per Versa, the Fearless fragrance was able to enter the best sellers list on the Portuguese international’s website. Indeed, this shows his influence among his fanatics, who bought the product instantly. After all, it’s the 38-year-old’s global popularity and status in the soccer world that have significantly contributed to the success of the CR7 brand.

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The $600 million worth player’s massive social media following and global fan base have served as a powerful platform for promoting and marketing the brand to a diverse audience. Nevertheless, he must be happy with the empathic response. While things look good on other venture-wise, his primary business, soccer, isn’t looking particularly good as he continues to struggle.

Domestic worries continue to follow Cristiano Ronaldo and Co.

A few months ago, Ronaldo concluded his not-so-good first season at Al Nassr. With an ambition to clinch success in the new season, the skipper kicked off the new soccer calendar in high spirits along with his domestic side. In order to test the waters before getting on with the new SPL campaign, Al Nassr is currently taking part in pre-season fixtures.

However, things are not going according to plan, as they are struggling to win even friendly games. The Jeddah-based club recently endured two consecutive losses. The first one was against La Liga side Celta Vigo, with a score of 5-0. The latest one was against Portuguese side Benfica, and they lost by a score of 1-4. Indeed, things don’t look good for both Al Nassr and Ronaldo. Nevertheless, they still have time to conjure something up before the season begins.

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