Inter Miami has struck gold with the signing of Lionel Messi. His influence on the pitch earned David Beckham’s side their first-ever trophy, the Leagues Cup. However, the Argentine maestro has been equally influential off the pitch. The hype surrounding Messi has seen the club generate immense revenue and brand value as well as the MLS bagging a deal with Apple TV. It seems Messi & the Herons’ contribution to soccer and the city of Miami, in general, has been recognized by the Florida Senator who seems impressed by their ‘freedom to dream‘.

Although soccer is not yet the most popular game in the US, Lionel Messi has been a game-changer for the sport. His arrival has led to Inter Miami having packed stadiums and unprecedented kit demand by the fanbase.

Inter Miami received lauding from the government for ‘its passion to bring people together’!

Bryan Avila presented Inter Miami with an award for their efforts on & off the pitch. The tweet posted by the official Florida Senate handle account read, “Today we honored Club Internacional de Fútbol Miami, popularly known as Inter Miami CF, for its outstanding achievements on and off the field, for its passion to bring people together, and for its mission and expanding the vision of “Freedom to Dream.” Freedom to Dream has been the club motto of the David Beckham-led soccer club.

The motto is what fuels academy players to give their best in matches as they hope to one day become first-team players. This is an idea taken very seriously at the club with Benjamin Cremaschi & David Ruiz being the most recent examples of academy graduates who earned first-team contracts.

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The signing of Lionel Messi greatly helped unite the city of Miami by building a common interest in soccer. The presence of the Argentine maestro has also helped to attract some of the best talents and promote the MLS. The Argentine’s most significant impact could be unrelated to soccer. Let’s dive deeper.

Lionel Messi is changing the city of Miami for the good

Lionel Messi’s arrival in the country helped showcase its growing prominence in the sports arena. He attracts not only sports fans but also investors and media, thus highlighting Miami and Florida as a place for elite sporting events. Also, the Inter Miami ace has had a stunning impact on the city’s economy.

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The Argentine has generated a renewed buzz in the city’s real estate market. Soccer enthusiasts from all over the world are visiting the city to see their idol in action. This has led to property values rising amid the ongoing increase in demand, thereby stimulating the economic growth of the state as a whole.

What is your opinion on the latest appreciation for Lionel Messi and Co.? Tell us below.

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