While celebrity products often take the market by storm, the market for the product is often filled with cut-throat competition. While clothing lines and accessories have always been the go-to option for A-listers while enhancing their brand, it seems like there is a new option in the market. The past few years have seen multiple athletes dip their toes into the hydration market, launching their energy drinks. From Dwayne Johnson to Cristiano Ronaldo, everyone has their own glorified electrolyte brand. Well, it seems Lionel Messi has his mind set on joining them in the race!

The Inter Miami skipper left fans curious with his latest Instagram post. In his post, Messi revealed about bringing a game-changing energy drink to the market before adding, “More is coming soon!” Now, while La Pulga isn’t giving his fans much, worry not because we have some solid news about his future project!

According to reports, Lionel Messi will launch his hydration drink this summer. The Argentine has tied up with the beverage company White Claw, which comes under the Mark Anthony Brands. Both parties are keen on bringing their product to the market by June in both the United States and Canada, as they believe it can help them reach bigger audiences.

While this may be a great deal on Messi’s behalf because the hydration sector produced impressive numbers this season. However, the Argentine will face stiff competition from names such as Zoa, PRIME, and CR7 Drive, which have been an instant hit owing to the popularity of the celebrity behind the brand.

Can Lionel Messi emulate Logan Paul & KSI’s success with PRIME?

For years, Gatorade has dominated the hydration market space. The industry giants have a firm grip on the market and still control most of the consumer base. However, the past few years have seen the brand face stiff competition from Logan Paul and KSI’s PRIME Hydration. The two social media influencers have brilliantly used their personas, positioning their brand in an advantageous position. The company has already exceeded the $250 million mark in retail sales in its opening year and continues to grow as a brand.

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With Lionel Messi set to introduce his brand into the market, it will be critical to see how the Argentine positions his product. La Pulga has a massive brand value that could provide him the boost to help his product find its footing. However, with brands constantly trying to outclass each other in the sector, anything less than an all-hands approach could fail. What are your thoughts on Lionel Messi launching his hydration brand? Let us know in the comments below.

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