The high-end luxury brand, Balenciaga, again finds itself in the midst of a controversy. The noted brand generated a negative buzz over its latest campaign. And thus found itself at the receiving end of criticism. Following the suit by the media personality, Kim Kardashian, the UFC star Derek Brunson, has also called out the luxury brand.

Notably, on Nov 16, the brand posted a series of photos on its Instagram handle from the latest photoshoot by Gabriele Galimberti. The photo shoot involved the children holding special-themed teddy bears, which later on became a hotly debated issue.

What did the UFC fighter Brunson say about the luxury brand?

The middleweight fighter took to Twitter and expressed his distaste for the brand’s new ad campaign. The American fighter, who last fought against Jared Cannonier in a TKO loss at UFC 271, declared that one of the world’s hottest brands was “sh*t“.

Thus, Brunson wrote, “Balenciaga y’all full of sh** !!!”

Significantly, Balenciaga’s latest ad attracted backlash online. And it gained substantial traction after YouTuber June Nicole Lapine’s tweet regarding the same.

As a result, the brand apologized to its Instagram followers and deleted all the posts from its social media handle. Similarly, Gabriele Galimberti also took to Instagram and released a statement and further clarified his stand.

Watch This Story: UFC middleweight Derek Brunson’s five best finishes

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In the midst of all the chaos, the pressure mounted on the brand’s ambassador, Kim Kardashian, who also recently posted a series of tweets to voice her opinion on the latest controversy.

Kim Kardashian’s tweets about the fashion line

The businesswoman first clarified that she took some time to speak up, as she wanted to learn the situation better. Further, she added she engaged with the team to understand how this could have happened.

Following this, the 42-year-old celebrity wrote, “As a mother of four, I have been shaken by the disturbing images. The safety of children must be held with the highest regard and any attempts to normalize child abuse of any kind should have no place in our society — period.”

Subsequently, Kardashian also appreciated the brand’s step in removing the campaign. And later on, the billionaire also declared that she would reevaluate the relationship with the brand.

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What do you think of this statement by Derek Brunson? Do you also think that the luxury brand made a mistake? Let us know in the comments below.