‘Cannot Stomach’ Peloton’s Actions, Dana White Provides His Two Cents After Theo Von’s Disclosure About Robert F. Kennedy, Jr.

Published 11/15/2023, 9:45 AM EST

Dana White, the unapologetic head of the UFC, is famous for his candid and often confrontational approach. Unfazed by controversy, White’s outspoken nature has become a trademark of his leadership style. This has earned him both admirers and critics, but the UFC CEO doesn’t care much!

In his latest verbal onslaught, White aimed at luxury stationary bike company Peloton. The 54-year-old expressed his disdain during an appearance on comedian Theo Von‘s podcast. Peloton, led by Barry McCarthy, is recognized for its high-end exercise bikes. In an unexpected turn of events, the brand found itself in the crosshairs of White’s unfiltered commentary.

Dana White against Peloton bikes!

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Recently, Dana White appeared on Theo Von’s ‘This Past Weekend’ podcast. There, the two famous personalities indulged in many intriguing conversations. But the highlight of their discussion came when Von revealed his underwhelming experience with Peloton.

When Robert F. Kennedy Jr., appeared on the podcast, the stationary bike company pulled its ads back. When Theo Von revealed this to the UFC CEO, White had some furious reactions!

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“Peloton, what do they sell, f—ing… stationary bikes?” White exclaimed, incredulous at the company’s objection. The UFC CEO’s expletive-laden tirade continued as he questioned Peloton’s decision. “Are you f—ing kidding me?” he said. Further, White announced the removal of Peloton bikes from his gym. This was something none of the listeners expected!

Peloton’s response to this controversy

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Peloton’s spokesperson countered the allegations, according to Fox News. The spokesperson asserted that the decision to pull ads was grounded in content misalignment with their “brand safety guidelines” rather than an objection to Kennedy’s presence. The guidelines reportedly restrict association with political, vulgar, or explicit content, among other categories.

Moreover, Peloton clarified that their advertising relationship with Von persisted; only the specific Kennedy-related episode faced the axe due to political content. As of now, the company hasn’t made any remarks about Dana White’s recent move.

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Dana White’s vocal disapproval of Peloton came out of nowhere but has become the talk of the town recently! What do you think about this controversial exchange? Let us know in the comments section below.

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Written by:

I am a 24-year-old MMA enthusiast and a UFC Writer at EssentiallySports. My passion for mixed martial arts has been a significant part of my life for over five years. Having previously trained in boxing, I developed a deep appreciation for combat sports.

Edited by:

Abhishek Kumar Das

‘Cannot Stomach’ Peloton’s Actions, Dana White Provides His Two Cents After Theo Von’s Disclosure About Robert F. Kennedy, Jr.

Dana White against Peloton bikes!

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Peloton’s response to this controversy