UFC CEO Dana White has removed all Peloton equipment from the UFC gyms. The move came after White was a guest on ‘This Past Weekend’ with comedian Theo Von. During the episode, Von revealed he was asked to take down an episode of his podcast with Robert F. Kennedy Jr. due to Peloton being a sponsor of his show. Von and Kennedy discussed the latter’s controversial conclusions surrounding vaccines.

White slammed the company for its practices and he was even vocal about his criticism of Peloton boss, Barry McCarthy. At the latest post-fight press conference after the UFC Fight Night event in Texas, White revealed his thoughts on how he approaches relationships with sponsors. And the UFC head honcho made some interesting comments on the issue!

Dana White slams Peloton in new take on sponsorships

In a recent statement, UFC CEO Dana White unveiled a fresh perspective on sponsorships, likening them to relationships. White emphasized a crucial mindset shift, viewing sponsorships as akin to being in a long-term alliance.

He revealed, ”I’ve got this new mindset. I look at sponsorships like relationships, like being in a relationship with somebody. If I gotta be in a relationship with somebody for six years, we better be aligned and we better think and feel the same way.”

Trending

Joe Rogan Wants to Make MMA Difficult After Dana White Told to Remove Cage From UFC Fights – “Better if It Was Like a Basketball Court”

May 16, 2024 05:03 PM EDT

Conor McGregor Misses Huge Opportunity Costing Him Millions Despite Breaking Dwayne Johnson’s Record With Jake Gyllenhaal’s ‘Road House’

May 16, 2024 07:38 PM EDT

Having Roughed Up Joe Rogan Under the Influence, Mark Coleman Finally Comes Clean on Infamous Moment

May 17, 2024 11:15 AM EDT

‘No Girlfriend or Wife’ – Joe Rogan and Royce Gracie Reveal the Real Reason Behind Khabib Nurmagomedov’s Dagestani Teammates’ Secret to Success

May 16, 2024 10:11 AM EDT

Gordon Ryan Reacts as Royce Gracie Makes an Unexpected Confession on Him to Joe Rogan – “You Say You’re Good, I Say I’m Good”

May 17, 2024 10:45 AM EDT

Get instantly notified of the hottest UFC stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

White expressed a straightforward stance by stating, “Or, you do your thing, do whatever you do, but don’t ever f*cking call me and tell me what you want me to do because you sponsor us.”

In essence, he expects sponsors to refrain from making demands and interfering with the UFC’s operations. This mindset shift certainly reflects White’s commitment to fostering partnerships built on shared values and mutual respect. Recently, White also spoke about the claimed PPV numbers and his thoughts on influencer boxing events!

Does Dana White lead by example?

In the same discussion with Theo Von, Dana White shared how a major UFC sponsor attempted to censor him after he made a post in support of Donald Trump. White and Trump have been friends for years and this did not sit well with the UFC CEO.

What Does Dana White Think of Logan Paul and a Generation of Influencers? UFC CEO Reveals Surprising Take on His Business Partner

“I posted a video for Trump on my personal social media. One of our big sponsors called and said, ‘Take that down.’ You know what I said? Go f*** yourself,” said White. He further said it was no one else’s business who he supports or votes for.

Do you think Dana White and his approach towards sponsors is something other promotions should emulate? Share your thoughts in the comments below!

Watch This Story: UFC Legend Throws Up After Intense Training With Former Navy SEAL