The UFC President, Dana White, is undoubtedly one of the greatest businessmen in the combat sports industry. White has shown how to run a global mixed martial arts organization. White has worked from his fingers to the bone for the benefit of the organization. Ever since the 53-year-old set foot in the promotion, the UFC has only tasted success and huge profits. The largest mixed martial arts promotion, according to FanSided, is worth $9 to $10 billion. The president made sure that the promotion expanded constantly.

He has been quite successful in his attempt; just the first four months of 2022 brought in close to $1 billion. Even after the COVID-19 pandemic, which completely upended the world, the UFC continued to enjoy prosperity. The pandemic generated $1 billion in income for the corporation because White made sure that he entertained people when they were facing something deadly.

The audience who gets to see Dana White on the screen might only know him as the powerful boss of the UFC, who decides almost everything that happens in the promotion. However, the #1-ranked bantamweight fighter, Sean O’Malley, finally gave a clear picture of how Dana White is behind the camera.

Dana White; behind the camera

Sean O’Malley was talking on the 225th episode of the Timbo Sugar Show, where he gave an account of how the president behaves behind the camera to the Nelk Boys. The Nelk Boys talked about how White asked them to join in the fight between Leon Edwards and Kamaru Usman. However, since they were engaged with other stuff, they had to turn down the offer from the UFC boss. That’s when O’Malley said one can never say no to the UFC president.

Trending

Dana White & UFC Miss Out on $1.38 Billion Worth Achievement as Conor McGregor Awfully Falls Short of 3-Year-Old Feat

May 18, 2024 01:21 PM EDT

“Lost That Advantage…Won’t Be Special” – Joe Rogan Gives Khabib Nurmagomedov’s Narrated Reality Check for Young MMA Fighters

May 19, 2024 11:49 AM EDT

“What R U Doing” – Conor McGregor’s Training Footage With Dee Devlin Causes a Stir Among Fans Ahead of Michael Chandler Fight at UFC 303

May 19, 2024 06:42 AM EDT

“All of Them Are Lazy” – Khabib Nurmagomedov Responds After Joe Rogan and Royce Gracie Praise the Dagestani Camp

May 18, 2024 09:34 AM EDT

“It’s a Wild One” – Joe Rogan Drops the Most “Interesting” JRE Episode Yet; Fans React to Terrance Howard’s Appearance

May 18, 2024 10:54 PM EDT

Get instantly notified of the hottest UFC stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

‘Sugar’ said on his YouTube Channel “Dude Dana’s the f**king man. Even cameras off, he is just like intense and just passionate about whatever the f**k he is talking about. He takes it seriously, and he has always got good advice too.” ‘Suga’ made sure that he talked greatly about the boss of the promotion.

How White built the UFC empire

There is no doubt that along with the promotion, the Manchester-born also grew tremendously. In 2019, his net worth was estimated at $500 million. In January 2001, White’s childhood friend Lorenzo Fertitta and his brother Zuffa bought the promotion for $2 million.

READ MORE: Dana White’s Slap League Debut Tanks Despite Major Push From AEW

White advised them to buy the promotion from the then-owner, Bob Meyrowitz. Later Lorenzo and Zuffa sold the company, however with a nine percent share in the promotion, White decided to stay. Years after, in 2016, when Endeavor bought the UFC, Dana White still remained the only King in the promotion.

WATCH THE STORY: Rogan Shares His Post-Divorce Plans, Dana White Speaks out About His Personal Life, Nate Diaz Exposes the Paul Family.