Logan Paul, the YouTube sensation turned boxer, has been making waves in the sports industry with his brand, Prime. Paul has built a massive following through his controversial stunts and entertaining videos on YouTube. He has leveraged that popularity to build a brand that now sponsors athletes and events.
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Recently, Logan Paul signed a sponsorship deal with the UFC for Prime, his energy drink brand. The deal made Prime Hydration the official sports drink of the UFC. It means that we can see Prime advertisements throughout the octagon. This is a significant move for both Logan Paul and the UFC, as it combines the massive reach of Paul‘s fanbase with the broad viewership of the UFC. The popular Youtuber highlighted a striking similarity between a fight and an advertisement of his product.
Logan Paul shares Nelson vs Barberena fight video
In a recent video, Logan Paul showcased the product placement of Prime Hydration during a UFC fight between Gunnar Nelson and Bryan Barberena. Gunnar Nelson and Bryan Barberena faced each other at UFC 286. Nelson won the fight via an armbar submission in the first round. But the interesting thing is that during the submission, Barberena was in the exact spot where Prime Hydration’s advertisement was on the mat.
Primebar 😉 Maybe I should bill them?😉 https://t.co/TBlr7Uvx2n
— Gunnar Nelson (@GunniNelson) March 20, 2023
Paul shared the video on his social media accounts and added the caption “Prime product placement“. The video received a lot of attention from the Twitter audience and MMA fans.
The American looked excited in the video, and rightfully so because his product was being advertised on a PPV with millions of viewers.
Gunnar Nelson’s cheeky reply
What caught the most attention was Nelson‘s retweet of Paul’s video. The UFC star responded to Paul‘s tweet and said, “Primebar, Maybe I should bill them?” Nelson jokingly changed the armbar’s name to Primebar in this playful tweet. This is because he locked the arm bar in the exact position where the Prime advertisement was.
Nelson also sarcastically talked about “billing” Logan Paul for putting his brand in the spotlight. The retweet also shows the power of social media and how it can amplify marketing efforts. Nelson‘s retweet helped to create even more buzz around the brand.
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It will be interesting to see how Logan Paul continues to leverage his brand and popularity to grow Prime and his presence in the sports industry. What do you make of Paul’s discovery and Nelson’s subsequent reply?
