The 11-time Olympic medalist, Allyson Felix, has always projected her strong self not just on the track but even away from the sport as well. Her enthusiasm never let her slow down ever since she turned towards the sport. Not only did she exceed all expectations as an athlete, but has outshone herself even beyond that.

Breaking off her 7-year-old partnership with Nike, she launched her shoe and lifestyle brand “Saysh”, setting yet another example for women around the world. Mainly, her brand focuses on the well-being of female athletes, mothers, and women in general.

Recently, she shared her experience of launching the “for, and, by women” brand through Tempo’s 16th annual Leadership Event Friday at the Wisconsin Center.

“We’re really mission-driven”- Allyson Felix

Felix has been the center of attraction of Tempo’s 16th annual Leadership Event. Tempo is an organization based in Wisconsin that focuses on women.

According to the star, the most crucial step was to put the right team together. Since they launched the brand during the pandemic, it was more difficult for her to cope up.

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“I think the biggest thing in launching Saysh has been the team. We launched during a pandemic, and it’s really challenging and dealing with factories and shutdowns and COVID,” said the Olympic star.

She revealed that everyone in the team connected really well and had the same motive, to create something new and different.

 “We’re really mission-driven and so having people who want to do this and are proud to stand behind the work,” said Felix.

“I feel like we have a lot of momentum right now. It is a lot of work as well. And a lot to come also,” she added.

Felix fought for fair pay for female athletes and inspired people to stand up for their rights. Leaving the well-known show brand, Nike, on accounts of discrimination, she led from the front.

Felix wants a place of real equality for her daughter

The athlete wishes to produce a world for her daughter, where equality is not ignored and holds greater significance. She doesn’t want little Felix to fight against the same issues that she once did.

“It’s a place of real equality. And as I think about these different topics and issues that I’m pushing, that’s the motivation because I don’t want her to have the same fights that we’ve been having for far too long and so I would love for her to grow up having no limits and really understanding that,” said Felix.

As an athlete, a woman, and a mother, Felix has proved herself not once but multiple times. She is not running for the medals and appreciation but equality in the world. She’s running for women.

READ MORE: Here’s How US Star Allyson Felix Used ‘Data’ to Defeat Shelly-Ann Fraser-Pryce at the London Olympics 2012