When he is not busy making superhit blockbusters like ‘Transformers: Age of Extinction’ or ‘The Departed’, Hollywood superstar Mark Wahlberg also has a side interest in bodybuilding and fitness. More of a passion to him (besides acting), the two-time Academy Award nominee has often insisted on the importance of fitness and working out being essential to a healthier body. It may have been this that led him to invest in a franchise and now step up to save it in its troubled times. Will the $400 million worth actor’s return and appointment as Chief Brand Officer see a change in fortunes?

The franchise Wahlberg has been associated with for many years now, is called F45. Saving it from “dying” out could mean a huge boost for fitness enthusiasts in and around the area. Wahlberg, who is one of the highest-paid actors in Tinseltown, is all set to do a series of promotions to help save it.

Mark Wahlberg is fully dedicated to this objective

F45 has faced a series of troubles in recent times. From plunging share prices to shakeups in the board to class actions looming over its head, the fitness empire is teetering on its edges. The newly appointed Chief Brand Officer Mark Wahlberg, besides offering personal training, will also be conducting a few training sessions and participating in special promotions like the Mark Wahlberg week. (Image for representational purpose only)

Wahlberg said to The Daily Telegraph, “I really love helping inspire people with my commitment to fitness and hearing from the people I have inspired. From its start, F45 has differentiated itself by its innovative workout. What I know for sure is that innovation is going to continue to be at the core of what’s to come. I’m very excited about the future.“

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With this, the fitness fanatics who enjoyed their time in there are blessed with the good news. The company, which has been through a lot, might come back from the dead after all.

From countless troubles in recent times, F45 might have a future after all

Adam Gilchrist, who co-founded the company, has tried his level best to save it, too. The Australian businessman tried retaining higher-up positions of employees who had resigned. Gym gear was cleared, and 45% of its corporate staff were let go as a part of the restructuring. It was a total bloodbath. Even Mr. Gilchrist, the then-CEO, suddenly stepped down in July 2022.

However, a big step from a major A-list star might just be what they needed. The special ‘week-long’ promotion named after the Boogie Nights actor will soon start. Mark Wahlberg, who had already teamed with FOD capital and invested in the company when it was valued at $450 million, wouldn’t mind putting in more effort to save his dear brand.

Wahlberg’s previous efforts also included hiring David Beckham as Global Ambassador in 2021 and roping in the NBA star Magic Johnson at $4 million for promotional purposes.

Who knows if the Australian brand might just emerge from troubled waters after all?

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