Each year with NFL around the corner, the Super Bowl provides an advertising platform for companies jockeying to get their products in front of millions. The major purpose of the enterprises to feature their products in the Super Bowl is because of NFL’s extremely high viewership and demographic reach. From celebrity cameos to adding off-the-charts cinematography, the Super Bowl ads cover everything to grab spectators’ attention. Interestingly, the iconic Arnold Schwarzenegger has also contributed his acting flair to those Super Bowl endorsements and received applause from millions.
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From BMW to Bud Light, the Austrian Oak has graced his presence in Super Bowl advertisements and made those endorsements even more exuberant. However, with higher reach comes higher expenses. Likewise, the Austrian’s Bud Light advertisement made a case for a million-dollar investment from the beer company.
Arnold Schwarzenegger’s million-dollar Super Bowl commercial
In 2014, the Terminator appeared in a cameo role in the Bud Light advertisement. According to the Spanish daily Diario AS, the commercial cost approximately $12 million. Interestingly, the endorsement video shows the jubilance that comes after accepting a Bud Light beer.
It revolves around an average man, who after accepting the beer, concedes that he is “up for whatever happens next”. Moreover, the Austrian Oak can be seen flaunting a wig and a headband while playing ping-pong.
Actress Minka Kelly was also seen sharing the screen with the bodybuilder in the 2014 Super Bowl commercial. Now, high viewership plus a top-notch background setting makes this advertisement notoriously expensive. Nonetheless, this is not the first time when the bodybuilder acted in NFL commercials.
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BMW iX Super Bowl advertisement
In 2022, the Austrian Oak appeared as the Greek god ‘Zeus’ for endorsing the German automobile company’s electric cars. In the 60-second commercial, Schwarzenegger shared the screen with actress Salma Hayek, who played the role of Goddess Hera. Interestingly, the ad marks the first time since 2015 that BMW advertised in the Super Bowl.
Clearly, Schwarzenegger has a knack for pulling off any character he gets cast as. While these commercials demand hefty investments, they are worth having a look into.
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