It’s been seven years since Lance Armstrong left his beloved arena of cycling. Following his retirement, the cyclist explored a multitude of realms and made a hefty extravagance from each of the domains. From investing in elite establishments like Uber to opening his own coffee shop in Texas, Armstrong has covered it all. Nevertheless, the seven-time Tour de France winner has now chosen another metier and is making waves through his recent venture.

Armstrong gave up competitive cycling after his controversial downfall, but since then, his life has had various twists and turns. Armstrong fought cancer and defeated it successfully, and he rebuilt a life outside of cycling. He is now a business owner and has his own podcast. And now, the cyclist stepped into the world of reality TV and astounded his fandom through his new vocation.

Lance Armstrong primes his fans for his latest venture

On Thursday, June 1st, Reality Club Fox released a promotional clip for Stars on Mars starring Lance Armstrong. Now, the controversial cyclist has followed that up with a video of his own, urging his fans to get ready for his appearance on the reality TV show. Armstrong posted a video of himself addressing his fans on Instagram.

In the video, the former professional road racing cyclist said, “I made it back from Mars alive,” referring to the shooting of Stars on Mars. Armstrong also informed his fans about the show’s premiere, which was Monday, June 5, and wrote the caption, “TONIGHT! Y’all get ready…”. While Stars on Mars will, of course, not take place on actual Mars, the participants of this show will be living in a simulation of the Red Planet, the biggest one yet, which has been created in Australia. The show will star a dozen famous personalities.

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Interestingly, from the sports world, besides Lance Armstrong, Super Bowl champion Marshawn Lynch, Olympic figure skater Adam Rippon, football player Richard Sherman, and wrestler and UFC fighter Ronda Rousey will be seen on the screen. From the world of entertainment, actor Natasha Leggero, Superbad star Christopher Mintz-Plasse, Vanderpump Rules star Tom Schwartz, singer/songwriter Tinashe, Real Housewives of Atlanta star Porsha Williams, actress Tallulah Willis, and former Modern Family star Ariel Winter will take the stage.

Venturing through different domains

As one of the most admired athletes of the time became the most discredited one, Lance Armstrong knew he had to make another life out of cycling. In 1997, before his fall, Armstrong opened up an organization to support and provide aid to cancer survivors, after he beat metastatic testicular cancer himself. Armstrong resigned from the Livestrong Foundation but still works with the organization from time to time. Armstrong also has several business ventures to his name.

ASPEN, CO – AUGUST 25: Lance Armstrong finishes the Power of Four Mountain Bike Race on Aspen Mountain on August 25, 2012 in Aspen, Colorado. (Photo by Riccardo S. Savi/Getty Images)

He is the proud owner of Juan Pelota Cafe, which is a coffee shop situated in Austin, Texas. While he might have left competitive cycling, he is still in tune with the world of cycling.

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He owns a cycle shop with the name Mellow Jhonny’s and also worked as a technical advisor for SRAM, a company that produces bicycle parts. Armstrong’s company, WEDU, hosts two podcasts: The Move and The Forward. The world might have erased Lance Armstrong from professional cycling, but he has brought himself back on the radar, especially with his public appearance in Stars on Mars.

Watch this story: How Did An Early Uber Investment Save Lance Armstrong And His Family From Financial Crisis?