Ever since the start of the 2023 track and field season, the spotlight has not shifted from Noah Lyles even once. The stunning victory-on-victory feats brought a lot of glamour to his charismatic personality. From the gold-winning run in the 100m, 200m, and 4x100m at Budapest to proudly standing atop the podium in Switzerland, the remarkable athlete has done it all. Nonetheless, he not only dominates the arena but also the business world, where he has turned heads with his million-dollar endorsement deals.

Noah Lyles is adamant about forging a legacy that outshines Usain Bolt‘s. The latter’s worth has reached about $90 million, propelled by lucrative endorsement deals with major brands, including Hublot. For Noah Lyles, who represents Hublot’s rival brand, the life of an Olympian is full of challenges. In a recent event by Omega, the premium watch-making company, Noah Lyles shared an in-depth look into his hardships as an elite athlete.

Noah Lyles shares a grueling tale

The track and field icon has partnered with one of the oldest luxury watchmakers in the world. To someone who is obsessed with his time on the track, this move seems like a natural progression. However, there is more to it than what meets the eye. Recently, Noah Lyles attended an OMEGA event held in New York, where he shared his personal journey in track and field. The company uploaded a video clip from the event on Instagram, where he was heard saying, “We’re trying to achieve things that most humans probably won’t ever see in their lifetime”. To some, it might seem brash, but in the following sentence, he clarified his stance. Lyles continued to say, “And we’re just constantly going at it and not everyday is good. You know, if anything most days are pretty rough”.

However, for someone like him, there is no recourse but pushing ahead. That rigor can become the way of life for an athlete, but the gold at the Olympics is a reward like no other. Omega shared the video with the caption, “At Planet OMEGA in New York, our ambassador Noah Lyles discusses his life as an Olympic sprinter and what it takes to reach the top. Perfect words to demonstrate the passion we both share for sport”. Noah Lyles, too, intertwined his own narrative with the company’s vision to reveal the nature of their perfect partnership.

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Noah Lyles aligning athletic goals with Omega’s vision

During the Omega event, Noah Lyles revealed, “And just as we’re putting so much dedication into what we do, OMEGA is doing the same. They’re constantly reinventing, they’re constantly trying to find the new horizon, they’re constantly trying to make sure that when we have our big moment, it is perfect. It is on time”.

Read More: Noah Lyles NBA Controversy: All You Need to Know About ‘World Champion’ Debate

Omega prioritizes error-free results on their watch faces, and Noah Lyles appreciates them for it. He embraces the confidence that these watches bring in and enables him to create timeless moments in the tracks. Noah Lyles never forgets to adorn his wrists with these luxurious accessories every time he steps onto the field. His partnership with Omega began in 2019 and may yet bring him more joy at the 2024 Paris Olympics.

Watch this story: After Flaunting World Championship Medals, Noah Lyles Gets Back to Hustle Again Ahead of Prefontaine Diamond League