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NBA Legend Kobe Bryant Still Raking in Money Despite His Demise 3 Years Ago- Here’s How

Published 07/20/2023, 1:55 PM EDT

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For every sportsperson, there lies a question, how would my retirement look like? How would I feed my family?  All of life goes into sports for a sportsperson. There have been incidents where famous sports personalities were not left with a single penny after their retirement as they didn’t plan it well.

This is not the case with Kobe Bryant as even after his demise, he is there for his family. Under the name of Kobe, still, a huge sum of money is bagged in by the Bryant family.

Kobe and the never-ending money

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In 2016, the basketball world was saddened by his decision of him, to take a retirement. He was just behind Michael Jordan from the same league and Tiger Woods from golf who are earning more than him. Kobe’s net worth at his retirement was estimated to be $600 million. If you are a star athlete, outshining others, there would be deals on the table for you. Kobe was no stranger to this, and he made appropriate choices, which he didn’t know but proved effective in the upcoming years.

The major sum of money which is $400 million comes from the investment that Kobe had made in the sports drink, Body Armor. Recently, it was occupied by Nike, which resulted in a huge sum of money for Vanessa Bryant and her family.

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USA Today via Reuters

Kobe thought of finishing the deal with Nike in 2021, and he was thinking of starting his own line of “mamba shoes.” However, things didn’t go according to plan after his demise. Nike and Bryant’s family are again in business. Nike plans to showcase one of the greatest shoes in the Kobe department “Major Plans.”

After all this NBA2K, the official game of basketball, came with some silver linings for the family as well. They put Kobe Bryant up on their poster for the release of the game. This would be another major business investment under the name of Kobe, which would bring a good amount of money.

For sports celebrities, it may look easy from the outside with all the deals on the table. However, it is very difficult to choose a good option and also to put counters. Michael Jordan also has a very interesting story related to the deal on ‘Air Jordans,’ one of the most popular, leading and selling brands in the world.

Michael Jordan and the deal with Nike on ‘Air Jordans’

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There are certain articles about it, and there, has even been a movie starring Matt Damon, “AIR”. This movie widely reflected the deals between the Jordan family and the Nike sports brand. Nike was planning to provide a devised sum to the Jordans for using his name in their Air Jordan series, but on the counter, the Jordan family wanted a share in every shoe that makes a sale.

This was one of the smartest moves by the Jordan family. This deal made him one of the biggest sports stars in the sports industry. There are other deals relating to Jordan as well, but this deal still backs him a hell lot of money as everyone is familiar with the Jordan series of Nike and everyone wants to own one.

Also, Read: Michael Jordan and Nike Earned $126 Million Through a Marketing Genius “Fake Ban” That Is Unheard of in the Sneaker Industry

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It will always be tough to remember Kobe as his death was not natural. It was a fatal accident which involved his daughter as well. Hopefully, his business endeavours are still providing for his family for good. Somewhere Kobe would be happy knowing that he didn’t leave his family in misery and trouble. He secured them financially for a better future.

Watch this story: LSU mourns the tragic death of 29-year-old former women’s basketball star

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Written by:

Naman Singh

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Naman Singh is a writer at EssentiallySports who covers Sports Viral Moments. His arsenal is well-rounded and he surely knows how to keep the readers engaged. Naman is interested in covering live events, as well as the off-court drama that comes with it.
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Edited by:

Priyadarshini Ajay