The stage is perfectly set for an all-American showdown at the Wuhan Open, the final WTA 1000 of the season, ready to crown a new queen after Aryna Sabalenka’s triple reign in 2018, ’19, and ’24. This time, Coco Gauff and Jessica Pegula step into the spotlight for their seventh career clash, each chasing history on Chinese soil. Gauff blazed past Jasmine Paolini, while Pegula exorcised her demons by toppling Sabalenka. Though Pegula leads their rivalry 4–2, this marks their first-ever final duel: a battle of brilliance, belief, and legacy. But before the showdown, let’s ask the burning question: who holds the higher net worth in 2025?

Coco Gauff – Net Worth & Career Earnings

Coco Gauff’s net worth in 2025 stands tall at an estimated $37.2 million, per Forbes, a testament to her dominance both on and off the court. The lion’s share of her fortune flows from glittering prize money and powerhouse endorsements, with this season alone marking one of her most lucrative yet. Her French Open crown fetched $2.9 million, the Australian Open quarterfinal run added $400,000, and her 2024 WTA Finals triumph shattered records with a staggering $4.8 million payout.

Beyond tennis, Gauff is widening her empire, exploring entertainment and tech ventures projected to bring in another $5 million. Since her professional debut in 2018 and breakout Wimbledon run in 2019, she’s amassed over $53.13 million in career earnings, cementing her as one of sport’s brightest young moguls.

Jessica Pegula – Net Worth & Career Earnings

Jessica Pegula may come from immense wealth, being the daughter of billionaire duo Terry and Kim Pegula, with Terry’s empire valued at over $9 billion, but her own fortune is one she’s carved with sweat, grit, and precision from the baseline. While her father owns the Buffalo Bills and Buffalo Sabres, Jessica’s success story has unfolded on tennis courts around the world, not in boardrooms.

Her estimated net worth stands at $13 million, a figure built from her relentless pursuit of excellence in tennis and her lucrative endorsement portfolio. Since turning pro in 2009, Pegula has amassed $18,759,767 in career prize money, with a lion’s share coming from her nine WTA titles. In the 2025 season alone, she’s already pocketed over $2 million in earnings, a testament to her consistency and class.

Off the court, Pegula has become a sought-after face for global brands. She proudly represents Adidas, valued at $41 billion, and trusts Yonex for her rackets, shoes, and gear. Her partnerships with Ready Nutrition since 2022 and Stella Artois since 2023 further solidify her as a powerful brand both in and beyond the sport.

Jessica Pegula vs Coco Gauff net worth comparison

Coco Gauff’s net worth stands about 186% higher than Jessica Pegula’s, underscoring her meteoric financial ascent powered by global endorsements and major championship triumphs. In terms of earnings, Gauff has amassed roughly 183% more career prize money, a testament to her Grand Slam success and remarkable consistency on the tour.

Jessica Pegula vs Coco Gauff brand deals: who has the bigger endorsements?

Coco Gauff and Jessica Pegula’s rivalry isn’t confined to the tennis court; it’s spilling over into the boardroom, too. Both players have carved out lucrative partnerships that mirror their global influence and personal brand power. And while Pegula’s empire is built on selective collaborations with premium names, Gauff’s portfolio screams global dominance and next-gen appeal.

For Jessica Pegula, her off-court empire is quietly sophisticated yet powerful. The American ace proudly serves as a brand ambassador for the $41 billion sportswear giant Adidas, even donning exclusive collections during last year’s US Open. Her long-standing partnership with Yonex remains equally strong; she’s often seen wielding their rackets, shoes, and accessories with signature precision.

Her commercial story doesn’t stop there. In 2022, Pegula teamed up with Ready Nutrition, showcasing her athletic lifestyle through authentic, wellness-driven branding. The following year, she added Stella Artois to her list, aligning with the brand’s elegant yet bold persona. Each of these deals may not flash massive figures, but together, they build a reputation rooted in reliability and quiet luxury.

Coco Gauff, on the other hand, has built an endorsement empire worth a staggering $25 million by 2025, a feat few athletes her age have achieved. Since signing with New Balance at just 14, she’s grown into one of the most marketable names in sports. Her partnership evolved into history when she launched her own signature shoe, the Coco CG2, in 2024.

Her brand kingdom only expanded from there. With Head, Barilla, Microsoft, American Express, American Eagle, and Autograph.io, Gauff’s collaborations span fashion, tech, and lifestyle. Add Bose, UPS, Ray-Ban Meta, Rolex, and Fanatics, and her name now stands beside icons of innovation. Coco’s partnerships aren’t just high-value: they’re defining a generation of athletic branding done right.

Who is richer: Jessica Pegula vs Coco Gauff?

As of 2025, Coco Gauff clearly surpasses Jessica Pegula in net worth and career earnings. Gauff’s fortune stands at $37.2 million nearly 186% higher than Pegula’s $13 million. Her meteoric rise has been fueled by Grand Slam victories, including the 2023 US Open and 2024 WTA Finals, pushing her career prize money to $53.13 million, compared to Pegula’s $18.76 million, a gap of roughly 183%.

Off the court, Pegula’s portfolio is impressive yet refined, featuring Adidas, Yonex, Ready Nutrition, and Stella Artois, earning her around $5 million in endorsements. Gauff, however, dominates the commercial arena with a $25 million endorsement empire, partnering with New Balance, Head, Microsoft, American Express, Ray-Ban Meta, and Rolex.

In summary, Coco Gauff’s financial and brand trajectory outshines Pegula’s, making her not just a sporting icon but a global business powerhouse redefining tennis’s next generation.

For the first time ever, the rivalry between Jessica Pegula and Coco Gauff will light up a final: a clash between former doubles partners who know each other’s game like a mirror’s reflection.

They’ve never crossed paths in a championship match before, their last meeting coming in the 2024 WTA Finals Round Robin, where Gauff stormed to victory on her way to the title.

This time, it’s anyone’s battle. Gauff has cruised through the draw without dropping a set, while Pegula arrives red-hot, toppling the three-time defending champion and World No. 1 Aryna Sabalenka.

So: who’s your pick?