Venus Williams Inks Deal with elite sneaker brand
Follow Us
She may be in the twilight of her tennis career, but brand Venus Williams, it would appear, is still worth a cool endorsement deal!
Global footwear brand K-Swiss has tied up a lucrative endorsement deal with the veteran American tennis star.
Venus Williams will be brand ambassador of footwear giant K-Swiss
ADVERTISEMENT
Article continues below this ad
As part of the contract, the seven-time Grand Slam winner will be the brand ambassador and setting the tone for a healthy commercial relationship, Venus has already designed a limited-edition footwear and apparel line for the label.
The capsule collection is part of a collaborative effort between K-Swiss and Venus’ very own apparel line ‘Eleven’.
Trending
Madrid Open: Disappointed Coco Gauff Fans Demand Rightful Streaming of Her Intense Encounter Against Madison Keys
April 29, 2024 06:39 PM EDT
Coco Gauff Brushing Aside Madrid Open Heart-Break With ‘Sexy’ Dinner Date Impresses Boyfriend Jalen Sera and Danielle Collins
May 02, 2024 05:57 AM EDT
‘RIP Beautiful’ – Serena Williams’ Ex-Coach Mourns 15-YO Teenager’s Tragic Death Who Succumbed to Prolonged Bullying
May 01, 2024 03:38 PM EDT
‘Coco Come Collect Your Coach’ – Fans Brutally Troll Brad Gilbert as He Naively Falls for Carlos Alcaraz Involved Misinformation
May 01, 2024 12:05 PM EDT
Madrid Open 2024: Daniil Medvedev vs Jiri Lehecka; Preview, Head-to-Head, Prediction
May 02, 2024 08:05 AM EDT
Get instantly notified of the hottest Tennis stories via Google! Click on Follow Us and Tap the Blue Star.
Follow Us
View this post on Instagram
The collection is something the older Williams sister is very excited about and the company, too, has set its sights on drawing the desired commercial benefits out of the deal.
The company put the collection out on its web page with a message from Venus, detailing the ideas that went into designing the footwear and apparel line.
“Forge forward with coolness and confidence”: Venus
“This capsule collection is close to my heart as I created each style for women like you. Anything but traditional, the collaboration of K-Swiss and Eleven by Venus Williams is a representation of the authenticity and boldness of both brands – even in times of uncertainty,” the message goes.
“With a twist on the traditional plaid design, this exclusive design will have you ready to forge forward with coolness and confidence,” it further says.
ADVERTISEMENT
Article continues below this ad
While her brand value is still alive and kicking, Venus hasn’t had much to cheer on the career front lately.
She exited the Australian Open the opening round itself, losing in straight sets to 16-year-old compatriot Coco Gauff. She didn’t fare any better in the French Open, also losing in the first round to unheralded Slovakian Anna Karolina Schmeidlova.
ADVERTISEMENT
Article continues below this ad
“She Never Stops”: Serena Williams Reveals Venus Williams’ Positive Impact on Her Career
Even the familiar surroundings of the Flushing Meadows couldn’t fill her with motivation to give off her best as she went out in the opening round after losing to Karolina Muchova of the Czech Republic.