Dwayne ‘The Rock’ Johnson might be one of the most popular and well-liked persons on the planet, but not in the Land Down Under! Ash Barty, the 2022 Australian Open Champion, is the “top- seed” among the most marketable persons in Australia.

The present No.1 in Women’s Tennis has surpassed celebrities like WWE legend Dwayne Johnson, Tennis phenomenon Roger Federer, and actor Hugh Jackman, according to the latest data from a sports consultancy company, the Gemba Group.

Ash Barty and her notable marketability

It is one thing to beat a superstar from the same sport, but Ashleigh Barty has exceeded global celebrities on the levels of popularity and marketability. It is truly extraordinary, especially when there are legends from different fields that keep being at the top for obvious reasons.

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Now, after her significant victory in the Australian Open 2022, the impact has caused a spike in her asset value. However, Barty’s Asset Power Score, which is the measure of awareness and likeability of a Sportsperson or celebrity, is higher than everyone.

Moreover, Gemba Group Managing Director said that Barty’s numbers can not get higher than the current data. “To be honest, it will be hard for her to increase those numbers,” Gemba’s managing director Andrew Condon said.

Australian Open 2022

Ashleigh Barty beat Danielle Collins in the final of Australian Open 2022 to emerge as champion. The victory was sweeter as she ended the 44-year wait for an Australian winner. The last Australian woman to win their home championship was Chris O’Neil in 1978.

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The top-seed came back from being 5-1 down in the second set to win the final 6-3 and 7-6 (2). Further, the 25-year-old Aussie has now accomplished three grand slams on all three surfaces. She and Serena Williams are the only active female players to have this record.

Ash Barty has expressed her thanks to the fans as a proud Aussie. After the final, she said, “As an Aussie, the most important part of this tournament is being able to share it with so many people. This crowd is one of the most fun I’ve ever played in front of. You relaxed me, forced me to play my best tennis.”

There are certain reasons that decide a sports person’s popularity, which certainly includes their attitude towards people who support or dislike them. Definitely, Ash Barty has earned her place in people’s hearts as it reflects even in numbers.