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“Her High Pitched Scream”: Dwayne ‘The Rock’ Johnson Again Breaks Character to Promote Latest Business 8-Days After WrestleMania XL

Published 04/14/2024, 3:53 AM EDT

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Dwayne The Rock Johnson might be off from the squared circle for a while, but he doesn’t get the chance to take it slow. Besides rolling into a new rumored Holywood project, The Brahma Bull is currently promoting his newest venture, the Papatui men’s care brand.

The Great One had been wreaking havoc on the ringside for the past few months. From bringing back the iconic Holywood Rock to garnering unbridled boos from the WWE crowd, The Final Boss enjoyed reliving his bad-boy era. Finally, taking a temporary off from the WWE Universe, Johnson returned to his basics with a pleasant surprise for all his Papatui customers.

Dwayne Johnson leaves fans awestruck with a surprise appearance at the Dallas Target store

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Dwayne Johnson has worn many hats in his professional life and achieved quintessential success. Currently, the Teremana Tequila co-founder is exploring ways to find his footing in the celebrity grooming line. His grandpa, High Chief Peter Maivia-inspired brand has stemmed from the Hollywood star’s drive to launch something special for men’s skin care. While the initial launch materialized back in March, the actor has continued honing the marketing game in his usual charismatic means.

As part of these on-point promotional agendas, The Rock recently hit a Dallas Target store to celebrate his exclusive-to-Target men’s skincare brand, alongside Rick Gomez, Target’s executive vice president and chief food, essentials, and beauty officer.

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To everyone’s awe, The Rock reached the guests’ car window and handed them their ordered Papatui products. There might be very few such instances of the co-founder himself meeting his target audiences to give them their goodies, but The Rock is The Rock, no matter what. The splash of amazement and gaiety he sees in the eyes of his admirers is what keeps him motivated despite his hectic schedule. Explaining the blissful feeling, the 51-year-old noted in his latest IG post, ”Her high pitched SCREAM 😱 concerned me for a second 😅😳Another @PAPATUI_ SURPRISE 🤯 at @TARGET 🎯
in DALLAS, TEXAS 🇺🇸. Awesome and fun to see all the shocked faces and hand our Papa products and Papa Joy 🤩”

 

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A post shared by Dwayne Johnson (@therock)

However, on the other side of the coin, everything is not in favor. Despite all the positive hype about the brand, some fans fired shots at the recently launched product.

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Despite prevalent criticism over promotion, The Rock seems unfazed with recent retort

Johnson possesses a Greek-god physique and inspired millions to hit the gym every day without fail. That said, when it comes to the healthy hair obsession, as a bald man, Johnson is not entitled to be a role model for that. At least that’s how some fans think. But going against the stigma, the WWE star released a shampoo and conditioner two-in-one Papatui product for only $7.99. While the features of the product are unique and lucrative, fans didn’t refrain from raising their brows at who’s promoting the product, a bald guy?

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But Johnson’s spirit doesn’t know how to bend as he gave a fitting reply. What’s your take on The Rock breaking character to surprise his Papatui customers at the Della Target store? Let us know in the comments.

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Written by:

Shreya Nag

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Shreya Nag is a WWE writer at EssentiallySports. As a journalism major, Shreya has worked as both a writer and a news moderator. With over a thousand articles to her name at ES, she has developed a strong hand for the art of wrestling journalism.
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Edited by:

Amal Joyce