Dubbed the ‘most famous woman in men’s tennis’ by the New York Times, Morgan Riddle is now making waves with brand partnerships. Riddle has secured numerous brand partnerships because of her strong presence on social media. Not only this, according to Alexandra Stevenson, a former American pro, Riddle is helping his boyfriend Taylor Fritz in his branding businesses.

Riddle has caught the attention of the tennis world with her courtside fashion presence at international tournaments to cheer on Fritz. But now she is slowly transforming into something more than a tennis WAG.

Morgan Riddle is doubling up as Taylor Fritz’s brand manager

In the latest episode of her podcast ‘Serving Aces’, Stevenson talked with co-host Hugues Laverdière about how far Riddle has come with her ventures. An impressed Stevenson said, “So now she’s starting something called Morgan’s Tennis Club. And she’s getting brands to partner with female tennis players, which actually is a great idea. Oh, like, she’s the like the manager of it. And then she organizes it and gets a percentage.”

Complimenting the fashion influencer, Stevenson further added, “That’s pretty smart. She’s gone from like, girlfriend in the box to a manager of brands. We got an eye on that,” highlighting Riddle’s remarkable transition from a popular tennis WAG to a brand manager.

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Stevenson also believes Riddle has influenced Fritz’s career away from the court. She said, “We gotta talk about Taylor Fritz’s branding businesses. Apparently, he left Nike for Hugo Boss, he’s partnered with Chipotle and he did some modeling for this denim company.”

She then talked about Riddle possibly helping his boyfriend out. “I feel like his girlfriend is helping him, Morgan Riddle. Yeah, we’ve talked about her, right? In Australia, the social media influencer, who comes dressed to the nines to the matches, and, hey, anything goes now with social media,” Stevenson added. Riddle is regularly seen at tennis events hyping Fritz up and promoting brands.

Riddle, who has over 14 million likes on TikTok has landed herself lucrative brand deals through her appearances at tennis events. Last year she signed with signed with UTA, the entertainment and sports talent agency. Last month she also signed a brand deal with sporting goods company Wilson. Interestingly, Riddle’s deal comes despite Fritz using a Head racket on the court. She has also collaborated with the jewelry company 8 Other Reasons, which counts Kim Kardashian and Jessica Alba among its fans.

The social media influencer has collectively grown the Fritz-Riddle brand to unimaginable heights. Consequently, Fritz has been reaping the rewards of this commercial growth.

Riddle comments as Fritz moved from Nike to Hugo Boss

Riddle has helped Fritz in creating an impressive portfolio of brands. He recently ended his association with sporting giant Nike and signed with Hugo Boss, helping the brand deepen its association with tennis. Riddle, who is heavily into fashion, took to Instagram to endorse the move. She wrote, “I’ve been waiting for this one!!!”

Notably, Fritz recently collaborated with America’s favorite Chipotle, a popular addition to his portfolio. “If you know me… this is a dream come true. Excited to officially partner with @ChipotleTweets. Big things coming !!” posted Fritz on X.

Riddle has also recently been in collaboration with Rare Global, a boutique talent management firm, and interestingly, Wilson Sporting Goods. The influence of Riddle on Fritz’s career started to show when they first started dating in 2020, after which Riddle could be spotted supporting Fritz in tournaments all around the globe.

It is not just Fritz’s tennis career that she has impacted. Riddle has often even talked about promoting tennis and bringing in more youth, especially girls, to the game. With Riddle in charge of the Fritz-Riddle brand, more interesting and lucrative collaborations are on the way!

Read More: Indian Wells: Taylor Fritz’s Girlfriend Morgan Riddle’s Latest Killer Move Is Formidable Proof of Her Tennis Mission