Every big brand fights to grab a position for their ad during the Super Bowl. This year too, the same fashion followed with brands like DoorDash, and DunKings going all out for their commercials. However, Kanye West, now who insists on being called, “Ye” broke all rules when it came to Super Bowl commercials.

At the Super Bowl LVIII, Ye released a commercial urging folks to buy products from his line of Yeezys. However, amidst all the glitz and glamour of the NFL’s biggest night, his commercial emerged from mere simplicity. The short video has gotten everyone talking. Most concur with one point: only Kanye could do something like this commercial and get away with it, also making the desired impact. One among these voices is former British fighter, Tony Bellew.

They just don’t make em like Kanye West anymore!

Filmed entirely on his iPhone, the 30-second video is a true masterpiece from the pop-culture icon. Cruising in the backseat of his car, West delivered a crisp and impactful message to the audience. In the dark, he noted, “Hey y’all, this is Ye, and this is my commercial,” he stated, beginning his piece. He then went on to add, “And since we spent all the money on the commercial spot, we actually – we didn’t spend any money on the actual commercial. But the idea is I want you to go to Yeezy.com… and I got some shoes and that’s it.”

While most people remained in awe of how simple his means was to reach his target group, the other bunch remained concerned if the efforts went in vain. However, his efforts hit the bullseye. The brand was on its plummet in the wake of his antics and his divorce from Kim Kardashian. However, as per reports, this commercial got him a staggering $19.3 million in sales. Yeezy.com saw a total of 294,357 orders from the spot.

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Impressed with how Ye handled this significant 30 seconds of the Super Bowl that cost him about $7 million, Bellew, who retired from the sport in 2018, jotted on his X, “I swear this fella is something else! 7 million on a 30 second commercial at the superbowl and he only does it off his phone!…They just don’t make em like Kanye West anymore! I must also say this, His trainers are the best.”

His Super Bowl campaign was successful. To TMZ, Ye explained the significance of it all. He remarked, “I’ma just be honest with y’all: I was two months from going bankrupt and I put everything I had into it and we moved to Italy.” West revealed, “We moved to the factories and we survived. We survived through the cancellation. We back No. 1.”

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Tony Bellew is right. Kanye West is one of a kind. He holds the power to rise from the dust, and that too from doing the bare minimum. What did you think of the commercial? Let us know in the comments section below.

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