The reigning king of YouTube, MrBeast, has done it again. His every video is a sure-fire hit and is expected to break records. His latest video was no exception either. In his latest video titled $1 vs $1,000,000,000 Yacht!, the YouTube King set out to review yachts present in all price ranges. And he did not go alone as he invited some celebrity guests too.

MrBeast got comedian Pete Davidson and NFL legend Tom Brady to visit some yachts with him. Furthermore, the video set some records of its own as it became the second-highest viewed video in 24 hours in YouTube’s history. While fans may consider getting Tom Brady on a video was the key factor in its success, there were more reasons too.

Content breakdown of the success of the latest MrBeast video

Recently, an analyst by the name of Jack Appleby studied the latest MrBeast video. Appleby went over all the storytelling tactics used by the YouTuber to keep his audience engaged in the video with Tom Brady. The very first thing that entrances the audience is the thumbnail. In the past, MrBeast has stated he spends up to $10,000 just on thumbnails.

After entrancing the audience with his thumbnails, MrBeast immediately pulls the user in with the concise, catchy hook. He does not waste time introducing the video of himself but jumps straight to the point of the video. He reveals little information about the hook and then continues on with his video.

Read More: MrBeast’s Double Marketing Trick With Tom Brady Propels Him Closer to Becoming YouTube’s First Billionaire

Furthermore, he uses bold subtitles and dynamic editing to keep the user’s attention on the video. And the team he has assembled over the years also helps with retention. Each member of his on-screen team has a unique personality, which makes their interactions more fun to watch.

While the aforementioned storyline traits are present in most of his videos, the latest video also had some unique traits. In this video, MrBeast invited not one but two celebrity guests. He also plans a surprise event in each of his videos that catches the user’s attention. In the latest video, the surprise event was ordering a pizza through a helicopter to deliver on a yacht!

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Finally, what has become a USP of the MrBeast channel, he shows his philanthropic side in each video. He gifts insane gifts or money to the people present in his video. All these factors combine together to become the formula for the success of MrBeast’s video.