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Social media has become an integral part of many golfers’ lives. Tiger Woods, Scottie Scheffler, Nelly Korda, Rory McIlroy, and many others have a huge social media fanbase. In fact, golfers like Paige Spiranac turned down the chance to become an LPGA star and instead chose to become a social media influencer. With over 4 million Instagram followers and 1 million X followers, it looks like she has made the right choice. Between fairways and final rounds, social media has become a new playing field for golfers. But not everyone is regularly active on social media, and one of those names is Megan Khang.

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In an exclusive chat with EssentiallySports, Megan Khang spoke about social media and how Bryson DeChambeau has made it difficult for others. Megan Khang may have one of the steadiest games on the LPGA Tour. However, when it comes to social media, she admits that she’s still figuring things out. “I’m actually pretty bad at social media,” Khang said during the Exclusive Interview with EssentiallySports. “I know Bryson stepped up the game. He’s got his YouTube and his TikTok. So, it’s really good quality, too.”

Bryson DeChambeau has 2.51 million YouTube followers and is constantly collaborating with internet personalities and sports celebrities to drive more fan engagement. For instance, he has made videos with John Daly, Kevin Hart, Bob Does Sports, Donald Trump, Stephen Curry, and more. This shows that he has a proper strategy to increase his followers and make his YouTube content more relevant not just to golf fans but to others, too. He even did a video with MrBeast, where he was seen playing golf with an amateur in a challenge.

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Megan Khang, on the other hand, is not as active as some other golfers on social media. Reflecting on the same in the EssentiallySports Exclusive interview, she said, “I will admit I don’t really post as often as I should. I think the last two posts I did was just for my birthday and the wedding, and that was like the first non-golf pictures that I posted in months.”

She posted a picture of herself with a bottle of champagne for her birthday on October 24, and then she had a post about her wedding a few days ago. But before that, everything on her Instagram handle is mostly related to golf. Fans can rarely see anything from her personal life on the account. While she is not that active on social media, she does have a plan for her post-retirement career.

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“But, you know, I always joke that maybe after I’m done with my career, I’ll do a podcast. And, you know, how like the Manning brothers have their own kind of coverage of the football. I was like, ‘Yeah, maybe after my career, I’ll try to do one of those where I’m like, yeah, that’s not what she meant to do. That was an awful shot,” Khang said in the Exclusive Interview with EssentiallySports.

A podcast after retirement is not really a bad idea. She is a professional, so she would have some really good insights to share on her podcast. If Khang decides to start a podcast, she can cover PGA and LPGA stars who lean towards YouTube golf.

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Golfers who are causing havoc on the YouTube golf scene

YouTube golf is rising, and the Internet Invitational is the prime example of it. The $1 million event featuring star internet personalities is engaging with fans on a whole new level. But the YouTube golf scene is not just for full-time YouTubers now. Many active and retired PGA and LPGA stars are playing golf on YouTube. Professional golfers like Bryson DeChambeau and Phil Mickelson have transformed into significant online content creators. Since launching his channel in 2020, Bryson DeChambeau has gained over 2.51 million subscribers and nearly 480 million views.

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After Bryson DeChambeau, it was Phil Mickelson’s turn. The 45x PGA winner joined the content scene in mid-2024. He is creating popular “Breaking 50” collaborations with Grant Horvat. His channel has surpassed 430,000 subscribers with millions of views per video. Most of his content blends instructional content, high-profile interviews, and golf challenges that help him connect with fans and showcase his personality.

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While these have become established YouTubers, others have shown interest in becoming one. LPGA legend Michelle Wie West retired in July 2023. After that, she expressed enthusiasm about creating YouTube content. “I love what all the content creators are doing out there, connecting with people. I think it’s bringing in such a cool golf face into the game,” West said.

Megan Khang’s lighthearted take on social media shows how much the landscape of professional golf is changing. As Bryson DeChambeau and others continue to blur the lines between athlete and creator, it’s clear that the next wave of golf’s popularity might be driven as much by content as by competition.

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