Bryson DeChambeau doesn’t need YouTube. He’s already financially secure, competitively successful, and famous enough. Yet he’s pouring resources into what Hally Leadbetter calls “a whole other job”—and that’s precisely why golf media’s most insightful voice is singing his praises.

In an exclusive interview with EssentiallySports, Leadbetter opened up about what sets DeChambeau apart. She witnessed something remarkable at the PGA Championship. The scene bore no resemblance to traditional golf. Instead, it resembled a rock concert.

“You would have thought he was One Direction the way that these kids were acting,” Leadbetter recalled. The screaming fans weren’t reacting to a tournament-winning putt. They were simply excited to see DeChambeau walk by. “It was just insane screaming at him like he’s a rock star because they are such huge fans of his YouTube content.”

DeChambeau’s YouTube channel has reached 2.44 million subscribers as of September 2025. His “Breaking 50” series featuring celebrities has generated extraordinary engagement. Some videos have garnered over 8.4 million views. But the numbers only tell part of the story.

Leadbetter explained why other golfers don’t follow DeChambeau’s path. “It’s a whole other job,” she emphasized during the interview. “It’s a whole other business that you have to focus on.”

The operation behind DeChambeau’s content is substantial. His team through Regecy includes Martin Borgmeier, Hogan Molthan, and Hudson Molthan. They handle shooting and editing. Social media managers keep their platforms running smoothly. However, DeChambeau himself calls the shots on content strategy.

“He himself is the one who is calling the shot,” Leadbetter pointed out. This means managing a full production company while competing at the highest level of golf. Most professional golfers find that unappealing.

What impressed Leadbetter most wasn’t the business savvy. It was DeChambeau’s motivation. “He definitely doesn’t have to do that,” she stressed. “From a success standpoint or a financial standpoint, I would have to imagine he’s doing just fine.”

His LIV Golf contract ensures financial security. Career earnings from professional golf have already set him up comfortably. Yet DeChambeau gave YouTube golf a new lease of life through his strategic approach to content creation. He chose to take on this additional responsibility anyway.

“Good on him for taking that on and feeling the responsibility to do so,” Leadbetter said. She recognized something deeper in his decision. “It’s really cool that he feels the need to do that and sort of pay it forward through YouTube.”

The impact extends beyond entertainment. DeChambeau created an access point for young people to discover the game of golf. His content serves as their introduction to the sport. Traditional golf coverage often fails to capture that demographic.

How Bryson DeChambeau fits into YouTube golf’s reshaping of the game

DeChambeau isn’t working in isolation. He’s part of a broader movement transforming golf consumption. The YouTube golf ecosystem has experienced unprecedented growth in recent years.

Good Good Golf has established itself with 1.96 million subscribers. Rick Shiels leads with 2.9 million subscribers and over 900 million total views. Grant Horvat has hosted top players, including Scottie Scheffler and Rory McIlroy. These creators built a new pathway into golf.

The statistics tell a compelling story. Over 4.3 billion views of golf videos occurred in just 90 days during mid-2024. Searches for “YouTube golf” have more than doubled since 2020. Golf content viewership increased by over 250% between 2018 and 2023.

Younger demographics are driving this shift. Specifically, 71% of post-pandemic golf growth occurred in the under-50 demographic. Even more striking, 51% of Gen Z golfers cite mental health and self-care as their primary motivation for playing.

YouTube provides something traditional broadcasts cannot. It offers behind-the-scenes access and personality-driven content. Young fans want to see golfers as real people. They crave authenticity over polished tournament coverage.

DeChambeau understood this instinctively. His decision to invest in content creation wasn’t driven by ego or financial gain. Instead, it reflected a genuine desire to grow the game. Leadbetter recognized that rare quality during their conversation.

Professional golfers now face a choice. They can stick with traditional media appearances and endorsements. Or they can follow DeChambeau’s example and build direct connections with fans. Most will choose the easier path.

DeChambeau chose differently. That’s precisely why Leadbetter believes his contribution matters so much. He’s not just creating content. He’s building the future of golf.