The discussion about Jay Monahan’s declining power at the PGA Tour reignited following James Colgan’s update that the Tour plans to “sunset” him as commissioner after a transition period with new CEO Brian Rolapp. According to the latest update, that’s exactly what will happen. Jay Monahan will resign at the end of his 2026 contract, transferring his daily responsibilities to Brian Rolapp. This means the sun will indeed set on Monahan’s almost decade-long journey at the Tour, making his recent comments crucial for understanding his future and more.

Talking about the Tour’s search for a CEO since 2024, Jay Monahan said in a recent statement: “I agreed to stay on through the end of my term to make certain that I do my part to ensure a smooth transition. I’m going to fully support Brian as he steps into the role.” Rolapp received “unanimous” selection from the Tour’s committee, which included Arthur M. Blank, Tiger Woods, Adam Scott, Jay Monahan, Joe Gorder, and Sam Kennedy.

Although it is not certain what will become of the commissioner position at the Tour, Monahan said he is ready to give his all until his contract ends. “As it relates to engagement, as it relates to commercial, as it relates to what’s happening inside ropes, inside the field of play. Together, we’re going to be focused on making certain that we finish this season very, very strong. And we will be doing that together.” 

Talking about his future, Monahan said, “I’m going to run through the finish line and then I’ll figure that out.” Before joining the Office of the Commissioner, Monahan was the PGA Tour’s executive vice president and chief marketing officer, managing business development, corporate marketing, partnerships, title sponsor relations, retail licensing, and media sales.

Following that, Jay Monahan has served as commissioner of the PGA Tour since January 2017, succeeding Tim Finchem, who retired after 22 years as the Tour’s third commissioner. And what a remarkable 9 years he has led at the Tour as a commissioner! For instance, under Jay Monahan, the PGA Tour has gained significant momentum by reshaping its competitive schedule, securing a $3 billion investment from SSG, creating equity opportunities for players, and launching the Fan Forward research initiative.

In the recent presser, Rolapp showed his support to Monahan and said, “I greatly appreciate his commitment to making me successful in the role and look forward to working with him in partnership throughout this transition.”

Now, Commissioner Jay Monahan will transfer his daily duties to the new CEO while concentrating more on his position with the PGA Tour Policy Board and the PGA Tour Enterprises Board until the end of 2026. Given the latest shift of power, Rolapp will be the CEO of the PGA Tour and PGA Tour Enterprises, the Tour’s for-profit arm. The management team will report to him, and he will report to the boards of both organizations.

However, the transition should be smooth, as Rolapp, described by Monahan as “exactly the right leader,” brings extensive experience to the Tour.

Meet Brian Rolapp, the new CEO at the PGA Tour

“I’m honored to join the PGA TOUR at such a pivotal time,” said Brian Rolapp after the announcement of his new role. Beginning with Rolapp being “the perfect choice for the next chapter at the PGA Tour, Monahan said, “With Brian’s expertise and vision, and the trust we’ve established with our players and fans, I’m more confident than ever in the future we’re building.”

Besides Monahan, even Tiger Woods seemed to be supportive of the new CEO and said, “Brian’s appointment is a win for players and fans.” Woods added, “I’m excited about what’s ahead—and confident that with Brian’s leadership, we’ll continue to grow the TOUR in ways that benefit everyone who loves this sport.” And he isn’t wrong about that.

Brian Rolapp brings a wealth of experience to the PGA Tour, having served as the NFL’s Chief Media and Business Officer, where he managed the league’s commercial operations, including broadcast and digital rights, NFL Network, NFL Films, sponsorships, and consumer products. His leadership proved pivotal in securing landmark media agreements with major networks such as Amazon, CBS, ESPN/ABC, FOX, NBC, Netflix, and YouTube. Additionally, he launched innovative platforms like NFL+ to enhance the league’s digital presence, showcasing his ability to adapt to the evolving media landscape.

Joining the NFL in 2003, Rolapp quickly advanced through the organization, becoming COO of NFL Media and later CEO of NFL Network. His strategic vision played a crucial role in establishing high-profile partnerships with brands like Apple, Nike, and Fanatics, solidifying the NFL’s position as a global leader in sports entertainment. Now, what do you think of Jay Monahan’s certain departure from the Tour?