The $3 deal with Strategic Sports Group turned many heads when it was announced back in January. But now, surprisingly, it appears there are others as well, from the sports, music, and entertainment industries, who are set on helping the Jay Monahan-led circuit fend off competition from the Greg Norman-led LIV Golf. Enter LeBron James, Drake, and more!

Fenway Sports Group and the investors, including the likes of Steve Cohen and Arthur Blank, among others, have been extending a hand in a bid to help reinvigorate the sport. Meanwhile, as per a report made by the New York Times, the new set of helpers would be committing capital to help the tour end its struggles, making them nothing short of ‘strategic investors’!

Lebron James and Drake enter the realm of Golf

“To make the sport more rewarding for players, tournaments, fans, and partners,” stated the commissioner of the PGA Tour about the aim of the investment when the deal with SSG was closed almost a month ago. Well, one can easily make note of how this recent personal funding from Pratt and James would undoubtedly help the men’s circuit and its new enterprise grow their business, at a time when the tour has been seeing itself struggle.

Moreover, as per sources, the Los Angeles Lakers star and the PGAT commissioner apparently met up with each other at the home of Tom Werner, the chairman of the Fenway Sports Group. Besides, the professional basketball star, along with Drake and the actor, would be expected to use their marketing power to help the Monahan-led circuit reportedly increase its audience, TV rating, and viewership, all the while taking on the role of “strategic investors.”

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The reason? Well, the PGA Tour seems to have fallen on hard times recently! The Mexico Open that ended a while back saw the league lagging behind itself as its viewership saw a dip from the numbers that they were able to dish out for the same event back in 2022 and 2023, the former of which saw Jon Rahm emerge victorious. However, the same cannot be said for LIV Golf which saw its recent event experiencing an increase in its viewers as opposed to its previous tournaments.

Regardless of the bigger issues of viewership surrounding the PGA Tour and its event, one can’t help but wonder if that is all that the investors had in mind when they decided to fund the circuit. Well, never fear, as one of the investors, Drake, had taken to express his opinions regarding the same a while back.

A question of legacy for Drake

“Golf can be so much more than a sport,” said the musician in a statement to DealBook as he recounted, “I remember some of my best childhood memories was being on the golf course with my uncle.” Adding on, he mentioned, “It’s one thing to invest in a team but to help reimagine one of the biggest leagues in the world is an incredible opportunity,” all the while exuding pride and excitement to be a part of the same.

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In the meantime, aside from these three and SSG, there are other investors as well, apparently, who would be backing up the PGA Tour. The likes of Maverick Carter, James’s business partner; Rich Paul, his agent; Jeremy Zimmer, the C.E.O. of United Talent Agency; and Steve Stoute, the founder of UnitedMasters, have reportedly decided to extend a hand to the circuit.

Anyhow, the backing would seem like a light at the end of the tunnel for the PGA Tour. The fans and players alike would be hoping that the circuit would take hold of this opportunity with both arms. One can only wait and see!

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