The LPGA Tour has joined hands with goodr, a Los Angeles-based company, in its bid to provide on-site tournament activation to its dedicated fanbase. The sunglasses company is known for its humorous takes on social media, which could work in favor of the ladies’ tour.
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LPGA Tour adds to its sponsors
Despite the commencement of its season already, the LPGA Tour has attracted enough attention to gain another sponsor in the form of ‘goodr’. The announcement reports a multi-year contract has been agreed upon between the two parties.
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But what does ‘goodr’ offer to the LPGA Tour? Founded in 2015, the sunglasses-making company has taken rapid strides in its initial years. Despite facing competition from established companies, it has made a name for itself in the American market.
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ORLANDO, FLORIDA – FEBRUARY 27: Nelly Korda of the United States tees off on the 17th hole during round three of the Gainbridge LPGA at Lake Nona Golf and Country Club on February 27, 2021 in Orlando, Florida. (Photo by Julio Aguilar/Getty Images)
But how did they achieve so much in such a short span of time? Well, the company’s marketing team has done a pretty good job. Goodr’s Twitter handle reveals the company has been free-flowing with its strategies to instill a lively social media presence.
Goodr CEO speaks about joining hands with LPGA
A golf fan himself, Goodr CEO Stephen Lease was left in awe of the deal. “First and foremost, I’m a huge fan of golf so working with the LPGA is a dream,” he said. “Beyond that, goodr is recklessly committed to fun and what’s really fun is working with a bunch of insanely talented female golfers who are making major waves in the sport! We are proud to work with an organization like the LPGA that champions female athletes.”
“We’re excited to see this partnership come to life and to see more diverse faces in the golf space.”
LPGA 🤝 @goodr
goodr joins the team as an official licensee of the LPGA. Working together, goodr and the LPGA will develop on-site activations, exciting activities and giveaways. 😎
MORE ⬇️ https://t.co/MBmTQlenOA
— LPGA (@LPGA) February 17, 2023
Speaking along the same lines, LPGA Chief Sales and Partnerships Officer, Nicole Metzger, spoke in admiration for the deal. “We are working to create new and engaging ways to connect with our fans and grow the game of golf for women and everyone,” she said, before describing why goodr was the perfect company.
“With goodr we got exactly that – a brand and team who cares about this sport and wants to work together to create fun and entertaining products and experiences for our fans,” she added.
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Manaal Siddiqui