In 2026, two of golf’s biggest rivals will converge on properties owned by Donald Trump. This will be the first time the two leagues, the PGA Tour and LIV Golf, have scheduled tournaments at Trump venues in the same year. LIV Golf will return to Trump National D.C. from May 8–10, while the PGA Tour heads to Trump National Doral about a week earlier. And now, a familiar corporate name may soon join the Miami event’s return.

A decade after the PGA Tour exited Doral, it is preparing to reintroduce the event with a revival of both its venue and its onetime sponsor. According to industry sources, Cadillac is expected to resume its title sponsorship when the Tour stages the Miami Championship next spring. Previously, the automaker lent its name to the WGC Cadillac Championship from 2011 to 2016. The event is set for April 30 to May 3, just weeks after the Masters and before the PGA Championship.

When the PGA Tour left, speculation quickly tied the decision to the political climate surrounding Trump, who had purchased the resort in 2012. Then-commissioner Tim Finchem maintained otherwise, saying that Cadillac did not renew its agreement and the Tour “was not able to find a replacement.” The loss of that sponsorship effectively ended Doral’s long-standing run. And now, the cost of that reunion is likely to reflect the Tour’s new financial landscape.

Signature event deals now cost between $25 and $30 million a year. These are spread over multiyear terms to fund golf’s massive prize purses. Truist, for instance, reportedly put up $200 million over seven years for its Charlotte event. Sources say the PGA Tour was seeking a similar $30 million a year for Miami, and Cadillac’s return would likely match that level of investment. Their reentry into golf coincides with a broader expansion in sports.

The company is preparing to launch a Formula 1 team in 2026. For this, the brand is seeking up to $70 million annually for a title sponsorship. Meanwhile, it also serves as the official vehicle of the Cognizant Classic of the Palm Beaches. Jack Morton Worldwide remains Cadillac’s agency of record, a continuation of the partnership that helped shape its earlier golf presence.

Monahan meets Trump at White House to secure PGA investment deal

Interestingly, the PGA Tour declined to comment on the developing sponsorship. However, one of the observers noted that golf in Miami “seems ready to look like itself again.” Hints of the same could be traced as early as February 2025. During this time, PGA Tour Commissioner Jay Monahan met President Trump to finalize a major investment deal with Saudi-backed LIV Golf.

Monahan disclosed that he had met with President Trump as the Tour approached the conclusion of its investment discussions with Saudi Arabia’s Public Investment Fund. The February 2025 meeting, attended also by player director Adam Scott, signaled a rare alignment of sporting administration and political influence, a rare show of cooperation aimed at ending a two-year standoff in men’s professional golf.

Monahan stated that he and Scott had invited Trump to “get involved in the negotiations for the good of the game, the good of the country, and for all the countries involved.” Monahan credited Trump’s role. He added, “his leadership has brought us closer to a final deal, paving the way for reunification of men’s professional golf.”

As both tours prepare to compete on Trump-owned soil, the stage is set, commercially and politically. The return of Cadillac and Doral highlights how the sport’s future can change with powerful brands and backroom alliances.