
USA Today via Reuters
May 18, 2024; Louisville, Kentucky, USA; Bryson DeChambeau reacts after a putt on the first green during the third round of the PGA Championship golf tournament at Valhalla Golf Club. Mandatory Credit: Adam Cairns-USA TODAY Sports

USA Today via Reuters
May 18, 2024; Louisville, Kentucky, USA; Bryson DeChambeau reacts after a putt on the first green during the third round of the PGA Championship golf tournament at Valhalla Golf Club. Mandatory Credit: Adam Cairns-USA TODAY Sports
“I genuinely care about the game of golf and growing it globally and inspiring a bunch of people and kids, especially kids, to play this great game,” Bryson DeChambeau said, explaining his philosophy behind engaging with fans. DeChambeau believes it’s his duty as a professional golfer and “a bit of an entertainer” to interact with fans authentically. Despite his efforts, many people have questioned the authenticity of DeChambeau’s fan interactions, with some calling it “fake”. But there is one former golfer who believes in DeChambeau’s word and actions.
Speaking on the latest episode of Fried Egg Golf’s YouTube channel, PGA Tour pro Johnson Wagner talked about Bryson DeChambeau and how he’s evolved as a player and an ‘entertainer’, as DeChambeau himself likes to put it. Wagner defended DeChambeau’s authenticity, saying, “Whether it’s real or it’s fake like the engagement he has with the fans… he’s got more support than he ever has.” And well, there is a reason for that. DeChambeau really goes above and beyond for his fans, like he recently spent an entire day with a young fan battling cancer, Evan A. Hayes, covering the family’s expenses and creating lifelong memories.
Wagner believes DeChambeau has benefited from joining LIV Golf, allowing him to express himself more freely. “He’s the only one that has really benefited from that decision… good on him, man. He’s been great to me every time I’ve asked him to do anything, he does it.” Wagner acknowledged that some players might think DeChambeau is “completely full of it,” but he believes DeChambeau has figured out his approach. Well, it’s true. DeChambeau has indeed capitalized on the freedom LIV Golf has given him, enjoying substantial financial gains and increased opportunities. This financial boost has not only elevated his career but also allowed him to pursue his passions, including creating content on YouTube, where he’s become a fan favorite.
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via Imago
PGA, Golf Herren PGA Championship – Final Round May 21, 2023 Rochester, New York, USA Bryson DeChambeau reacts after a putt on the ninth green during the final round of the PGA Championship golf tournament at Oak Hill Country Club. Rochester Oak Hill Country Club New York USA, EDITORIAL USE ONLY PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xAaronxDosterx 20230521_jcd_db4_0366| Credits: Imago
Wagner also expressed his thoughts on DeChambeau’s growth as he said, “He’s way more well-rounded, the short game, the putting. He has reinvented himself with that putter.” The LIV superstar uses a SIK Pro C-Series Armlock Putter, leveraging an innovative “arm-lock” technique that has revolutionized his putting game. By stabilizing his arm and reducing variables in his stroke, DeChambeau gets better consistency and control. But coming back to the topic, DeChambeau is not the only pro golfer who is all about fan engagement.
Justin Thomas urges PGA Tour Pros to focus on fan engagement
Justin Thomas, a two-time Major winner and former world number one, has called on his fellow PGA Tour golfers to give more access to the circuit’s broadcast partners. “The more I think about it, the more I feel us giving more access and insight can make a world of difference.” He suggested that players consider more collaborations with broadcasters, such as doing interviews before and during rounds, and wearing microphones during events. “We’re incredibly lucky to have many passionate people tuning in to watch us every week, but let’s be honest—this game can feel a little distant at times.” Thomas pointed to research done by the tour’s Fan Forward initiative, which indicated that “on-course personality” was the highest ranked driver of interest for young fans aged between 18 and 34 years old.
Thomas’s comments come after the PGA Tour saw a decline in television viewership last year, with Sunday broadcasts averaging 2.2 million viewers, a 19% drop from 2023. He acknowledged that he wasn’t always media-friendly in the past but has since conducted in-round interviews and believes players should be open to new possibilities and changes to help improve the broadcast. CBS commentator Jim Nantz welcomed Thomas’s comments, saying that showcasing the players and their personalities would benefit everyone involved. Thomas’s efforts to increase fan engagement are part of his role on the PGA Tour’s Player Advisory Council, where he aims to make the tour more appealing to a younger audience. What are your thoughts on the matter? Let us know in the comment section below!
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Is Bryson DeChambeau's fan engagement genuine, or just a clever PR move to boost his image?