For Brooks Koepka, last week was a moment to forget. The LIV Golf pro failed to carry his spectacular Major Championship form to Augusta. Not just the Masters since a T7 at the season-opening Mayakoba, the 33-year-old has been in tumultuous form. For Koepka’s model-entrepreneur wife, Jena Sims, though, 2024 has been as good as the last year.

Sims revealed in her SI Swimsuit interview that she had experienced her moment of glory on TikTok. Her TikTok is mostly full of her day-to-day videos and activities. Her channel boasts a modest 61,500 followers, but a couple of them have reached more than a million views.

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Jena Sims reached millions of viewers

Sims revealed she tasted the joy of going viral two years ago. Jena Sims decided to renovate their Jupiter home. The couple installed glass floors in their sprawling 13,000-square-foot house. When Sims shared the renovation video in 2022, it went viral, catapulting her to a new audience base. 

Once again, Sims’s content reached a wider audience as she shared a clip of her car, a Ford Bronco. The car’s specialty, however, is that it has a fridge in the compartment. Sims is a new mother and has her priorities.

The 34-year-old said, “My mom-car has … a fridge in the compartment. And I was doing a funny video of, like, ‘This is the entire reason I bought this car,’” she explains. “I just put both my breast pumps that were full of milk in the refrigerator, and it got 2.1 million views.”

Sims got to tell her story after being selected as the SI Swimsuit issue rookie. But it wasn’t easy. After a rigorous screening and audition where 90% of the participants were eliminated, Sims got her shot at fame.

How Sims was selected for the Si Swimsuit model

Per Sports Illustrated, from the thousands of applications received, they picked only twelve names. These twelve models get to walk the ramp at the annual Swim Week show. Jena Sims walked the ramp when she was eight months pregnant with Crew. From these 12 finalists, only seven are chosen as the SI’s rookie model for the next year. 

Sims announced it in October. She and Brooks Koepka were also in Vegas during the Super Bowl to promote the magazine. Sims was also in Georgia this week. But she had other jobs than just cheering for Brooks Koepka during the Masters. The model-entrepreneur was also there to promote bbOn in the 2’ bracelet. Koepka, however, failed to meet expectations after a T2 at last year’s Masters. The five-time Major winner tied for the 45th spot.