
via Imago
Image Credits : IMAGO

via Imago
Image Credits : IMAGO
As soon as LIV Golf debuted, Tiger Woods had already pointed out a critical error in its setup. “Greg (Norman) has to go,” said the Big Cat, as he believed that was the only way the Saudi-based league could co-exist with the PGA Tour. Golfweek confirmed how, despite Norman’s vision, he wasn’t the best man to lead LIV Golf to success. Now that the Australian veteran has finally ended ties with his former employer, he may have proven Woods’s statement to be true all along.
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In his latest Instagram post, Norman confirmed that his time with LIV Golf is over. He wrote, “After four unforgettable years, I have officially closed out my time with LIV Golf, and reflecting with nothing but gratitude, pride and achievement.” Norman was an advisory member of the board until the end of the 2025 season. But he has since vacated his position. He may have certainly had an unforgettable time leading LIV Golf. However, not everyone believes that he had a huge impact on LIV Golf as a whole.
Norman made many promises in the beginning to convince players to join the league. One of the biggest incentives was that he ensured Brooks Koepka, Bryson DeChambeau, & Co. that he would get the matches authorized by OWGR. Now, we can’t say that he didn’t try hard to convince the officials of the official rankings. However, Norman was also adamant about not finding a middle ground when the OWGR shared the requirements for LIV Golf tournaments to qualify for points. Instead, the league pulled out its application altogether as the CEO was unwilling to come to an agreement.
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Additionally, every year, Norman had been promising that LIV Golf would also compete with the PGA Tour for TV ratings. However, the Saudi-based promotion has consistently underperformed against its rivals since its inception. On average, LIV Golf gets 10 times fewer viewers than the PGA Tour for every event they host. The deficit gets even bigger when the American League has a stacked field or in Signature events.
So, it was not as glorious as the White Shark might believe. Even his own keague players didn’t see anything wrong with Norman descending from his throne.
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During the initial talks about letting go of the LIV Golf CEO, even Jon Rahm mentioned how Norman’s efforts and motives were driven by his bad blood towards the PGA Tour. LIV Golf lacked a business-minded and strategic leader for the first few critical years of its tenure. So it doesn’t come as a surprise that Greg’s post didn’t receive many reactions from LIV Golf players.
Even Eugenio Chacarra had raised his voice against his former boss, as he felt he was cheated with false promises. Chacarra eventually left the tour and is playing on the DP World Tour until his ban from the PGA Tour lifts.
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Regardless, all these prominent factors have been detrimental to Greg Norman’s fall in fame as LIV Golf CEO. But was the former boss of the Saudi-based league really as bad as he is put out to be? Let’s look at the few good things he did during his tenure.
What’s your perspective on:
Was Greg Norman's leadership a hindrance to LIV Golf's success, as Tiger Woods suggested?
Have an interesting take?
How did Greg Norman prove Tiger Woods wrong?
LIV Golf couldn’t have survived if it hadn’t had a functioning model of the PGA Tour to lead off from. Even Greg Norman couldn’t disagree with that, as he needed to understand what was working and what wasn’t. That is how LIV Golf was created in the first place. But to his credit, he did prove Tiger Woods wrong by developing a model that proved to attract some of the biggest names in golf.
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The reduced schedule of LIV Golf with the pre-defined contract put the golfers on the same line as athletes from other sports.
Moreover, while the PGA Tour was focused on the American audience, Greg Norman ensured golf was more reachable internationally. The International Series opened the horizon for the sport in countries like India, Morocco, Singapore, and many other countries. Fruits of these efforts might not be visible right now. But years down the line, fans might get to see rising stars from various parts of the world dominate the fairway. And they would have Greg Norman to thank for opening the gates for them.
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"Was Greg Norman's leadership a hindrance to LIV Golf's success, as Tiger Woods suggested?"