“Hate Wearing What My Opponent Is Wearing”: Eugenie Bouchard Reveals Reason Behind Signing With New Balance
Follow Us
Eugenie Bouchard finally got an apparel sponsor in American sportswear brand New Balance. Having spent almost 10 months without one, Bouchard is now happy with her new partners. But more than the need, Bouchard saw something different and exclusive with New Balance.
After emerging as the fresh face for New Balance, Bouchard spoke about the apparels from New Balance. She saw the attire worn by other players, endorsed by New Balance, and found them ‘cute’.
“I’ve noticed over the years, I’ve known a couple girls who wear their stuff, Sorana (Cirstea) and Heather (Watson). They are cute outfits and there weren’t too many of them.”
ADVERTISEMENT
Article continues below this ad
Eugenie Bouchard will get exclusive treatment by New Balance
Furthermore, Bouchard likes the small portfolio of New Balance, which is in contrast to her previous sponsors, Nike. Nike has a lot of top WTA tennis players under its hood. With the limited portfolio of New Balance, Bouchard is looking at receiving exclusivity from the brand.
“I like that they are not trying to sign everyone under the sun. I hate wearing what my opponent is wearing. It is so weird when two girls are wearing the exact same thing and friends are asking ‘what is going on?’ It is a weird dynamic because tennis is so individual.”
Trending
Coco Gauff Drops Adorable Wish to Celebrate Boyfriend’s Birthday Amid Hectic Madrid Open Stint
April 27, 2024 03:00 PM EDT
‘Have a Little More Respect’- Danielle Collins Lashes Out at Noisy Fan in Novak Djokovic-Style as Heated Scenes Erupt at Madrid Open
April 28, 2024 07:37 PM EDT
‘RIP’ – Heartbroken Brother of John McEnroe Mourns ESPN Legend’s Tragic Death Who Last Tweeted About Coco Gauff
April 21, 2024 02:43 PM EDT
Madrid Open: Tennis Fans Caught Aryna Sabalenka’s New Boyfriend. Here’s Everything You Need to Know about This Brazilian Businessman
April 27, 2024 11:09 AM EDT
Madrid Open: Who Is Danielle Collins’ Next Opponent? Everything to Know About the 25-YO Romanian WTA Star
April 28, 2024 09:59 AM EDT
Get instantly notified of the hottest Tennis stories via Google! Click on Follow Us and Tap the Blue Star.
Follow Us
Bouchard wants to wear something different and expects unique attires from New Balance. Moreover, she hopes to help build the New Balance brand in tennis as it expands its reach in tennis.
“I want to wear my own thing and never wear what another girl is wearing. A fact that New Balance only has a few players is a great bonus. They are slowly expanding, and it is a great time to hop on.”
ADVERTISEMENT
Article continues below this ad
It’s official. @geniebouchard wears New Balance.
Shop her look now: https://t.co/8XeWisBb7a pic.twitter.com/uv2OrmlEsW
— New Balance (@newbalance) February 28, 2021
Other prominent players New Balance has on its books are Milos Raonic, Coco Gauff, and Heather Watson, among others.
ADVERTISEMENT
Article continues below this ad
Bouchard had bagged a powerful deal from Nike earlier in her career. The American giant stood with her for a long time before dropping her in March 2020 after a series of disappointing seasons. But Bouchard’s strong off-court presence still helps her get premium brands on her side, even though on-court performances are less than desired.
“Love Engaging With Fans”: Eugenie Bouchard Embraces the Concept of Social Media