
via Imago
Image Credit- Imago

via Imago
Image Credit- Imago
The Boston Red Sox and Houston Astros are set to square off Sunday at 11.35 am ET. But good luck watching it if you are a Boston Red Sox fan! What was shaping up to be a high-stakes matchup has become quite a mess. And not because of anything that’s happening on the field, at least not just that.
Well, Saturday afternoon brought fireworks, in the worst way (unless you are into drama). Astros reliever Hector Neris had balked Trevor Story to third base. And yes, it was intentional. And it was a move that lit the fuse, and one inning later, Neris found himself in a shouting game with the Red Sox coaching staff.
Infant, it nearly escalated to a bench-clearing brawl. So Sunday’s game will surely have that heat and tension. It’s the game you intentionally tune in for. Unless you really can’t!
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The annual Roku game is the bane of every routine freak’s existence.
— Jared Carrabis (@Jared_Carrabis) August 3, 2025
This is because the game will air on Roku as part of MLB’s attempt to modernize the fans’ experience with its $11.67 billion media deal. The league is betting big, and Roku is now front and center and is hosting MLB Sunday Leadoff games and also plugging baseball into its Roku City screensaver with anime-style campaigns.
But let’s be real, none of that matters if fans can’t even find the game. For Boston Red Sox fans, this is a time full of frustration and confusion, so a few curses on social media were no surprise.
Boston Red Sox fans choose the old-school route
One user mentioned, “It’s easier to just go to the game.” And can you blame the Boston Red Sox fans for having the sentiment? For fans, this is not about the fancy screensavers or the experimental marketing; it’s about access. MLB can try its best to reach new audiences. But if their own loyal fanbase can’t even watch a heated, playoff-relevant matchup like Boston and Astros, it’s not really an innovation, is it? More like alienation, and fans don’t appreciate it.
Almost mirroring the mentioned, “I literally scheduled a weekend in Boston at Fenway because of the way it upends everything. Got tickets to both games with the quick turnaround and don’t have to worry about the tech.” No one can blame them for being paranoid. After Yankee fans were left scrambling to stream a crucial game against the Orioles that was exclusive to Roku, this is expected. The game was plagued with blackouts and buffering, so Boston fans are not taking chances. So, fans are sticking to old-school tickets, a seat, and no login needed.
What’s your perspective on:
Is MLB's Roku deal a step forward or a slap in the face to loyal fans?
Have an interesting take?
One fan mentioned, “The Red Sox and MLB basically don’t want anyone to watch this game. My poor mom, who pays extra money for NESN, has to listen to the game on the radio. Absolutely ridiculous.” And it’s true, because it’s not expensive, right? However, maybe fans shouldn’t panic yet. Sunday’s game between the Boston Red Sox and Astros will screen for free on or through the Roku Channel app on iOS, Android, Amazon Fire TV, Samsung, and Google TV devices. It’s the only way to watch the game, since there is no local broadcast. If you are still not a fan, then there are old-school fan-first radio calls on WEEI (Boston) and KBME (Houston).
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The Red Sox and MLB basically don’t want anyone to watch this game. My poor mom who pays extra money for NESN has to listen to the game on the radio. Absolutely ridiculous.
— Rick_Liberty (@LibertySons76) August 3, 2025
“No one cares about the Red Sox. Doesn’t matter what channel they are on,” chimed a fan. Truly, this time, the Boston Red Sox fans are mad. From shipping out Rafael Devers, clearing out so much money, and still not getting reinforcements—enough for a strong second half—fans are frustrated. This trade deadline, the front office mentioned they have the green light to go big, and they have got just two players!
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No one cares about the Red Sox. Doesn’t matter what channel they are on
— NYYANKEES (@AKNYY93) August 3, 2025
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One user mentioned, “Driving to Fenway at 9 am; this feels wrong.” Honestly, it does, because Boston fans are used to grabbing a drink and settling in for a lazy Sunday, not racing to Fenway before brunch. But with the game airing exclusively at 11:35 am, fans are either waking up early to make the drive or risk missing it due to streaming issues. The drama with streaming for MLB has been ongoing for quite some time now, from ESPN to this and more. Already, when other sports like the NFL and the NBA are ahead, having streaming become a major issue is a setback.
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Is MLB's Roku deal a step forward or a slap in the face to loyal fans?