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$5.3 Billion Brand Accommodates 19YO Tennis Sensation Coco Gauff’s Family. When Will Japanese Shohei Ohtani Receive Similar Treatment?

Published 09/06/2023, 6:00 PM EDT

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In the world of sports, talent outshines everything else. Because of this, whenever an athlete comes with talent take center stage. And things start revolving around that athlete. This is true for Shohei Ohtani and the young tennis star Coco Gauff. Both athletes have shined since the start of their professional careers. The increase in their fan following and endorsement deals is an example of it. As both are associated with the same athletic brand, it also added another angle of similarity between the two, but it seems there is a change in it.

According to the latest reports, the reason behind it was the $5.3 Billion brand decision to exclude Ohtani from their signature move. Notably, it happened after they released specially crafted shoes for Coco Gauff that made it to the highlights. It also brought the question: When will Ohtani get the same treatment?

New Balance Accommodates Coco Gauff’s Family With Their Latest Move

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Coco Gauff recently shared an Instagram post showcasing her latest shoes. Notably, New Balance made a special shoe, named the Coco CG1 ‘City Brights, for the 19-year-old star. These shoes have a shining blend of colors matching the stardom and energy with the tennis sensation. But there was more to the design of the shoes.

Given that, Gauff shares a great bond with her family. She considers them her inspiration. She wanted to keep their thoughts closer, even on the tennis court. To make it happen, the New Balance design team came up with the idea of including “Easter eggs” inspired by her family. And to make it more special, they added minor details about her family’s inspirational thoughts for her.

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Read More:- Everything to Know About Japanese Wonder Shohei Ohtani’s Family

It was something very special. As they have not done before, it added to the message and the effort from the New Balance team. But it also brought another question for the answering. When will Shohei Ohtani get something from the billion-dollar company? Given that Ohtani also shares a great bond with his family and considers them his inspiration, he is the perfect candidate for this legacy.

Role of Shohei Ohtani’s Family in His Life

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Families have a big role in success. The same is the story for the Los Angeles Angels star Shohei Ohtani. Born to Toru and Kayoko Ohtani, Shohei has had a modest upbringing. Because of this, the Japanese star has learned important values since childhood that have become part of his character.

And he continues to adapt to those learnings until now. Because of it, even after being the highest-earning MLB player, he is grounded to the core. His actions also reflect the same, whether it’s giving respect to his counterparts, teammates, or other managers. And because of it, he deserves a special edition that captures his parents’ role in shaping his inspiring character.

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His deal is only a few months old and might be the reason behind Ohtani’s noninclusion on the special move. But given his success and other MVP projections this season, Ohtani might get the call of inclusion soon. Will it happen this season or later? Only time will tell.

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Written by:

Saurabh Saini

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Even after having an engineering background, nothing stopped Saurabh Saini from following his passion and writing about sports. With a sound knowledge of American sports, Saurabh specializes in baseball. Before joining EssentiallySports, Saurabh has written around 800 articles spanning MLB, NFL, and NHL.
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Edited by:

Bhavani Singh