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Days After Oceangate Scandal Brad Keselowski’s New Partnership Exposes 70% Revenue Source

Published 07/31/2023, 7:11 AM EDT

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In a stunning turn of events following the Oceangate Scandal, Brad Keselowski has struck gold with a groundbreaking partnership that has left his racing team in high spirits. The seasoned driver, who recently sealed the deal with Build Submarines, can now boast of a financial triumph. 

This collaboration now promises to propel his career to greater heights. Keselowski expressed his elation in an exclusive interview after securing a position in the top 10 in Richmond.

Build submarines: The secret behind Brad Keselowski’s financial triumph

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The RFK racer revealed the details of their recent strategic alliances, most notably with Build Subs, whose strong presence in Newport News has given Keselowski’s team an added advantage. “We signed some key partnerships here in the last few weeks with Build Subs, which a lot of their group here is based out of Newport News. We’re glad to have them here,” he said, pride resonating.

The excitement was palpable as the # 6 Ford Mustang driver reflected on their remarkable victory. It’s not every day that you find yourself in Victory Lane, and he couldn’t help but exclaim, “Seeing us in Victory Lane with one of our cars, just super proud to be where we’re at.”

“It’s huge. We are doing a great job with our partners right now. I’m thrilled for Fastenal. Key partner for us. Been with this team for almost 15 years now, I think. That’s a big win for us, to be able to get them in Victory Lane.” Brad Keselowski further stated.

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Brad Keselowski further revealed what makes this partnership truly groundbreaking.

Revealing the winning formula: How strategic alliances propelled Brad Keselowski’s career

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Keselowski stressed these alliances’ critical role, declaring, “Obviously, the sponsorship game is so critical for us. We need those partnerships to be world-class partners. I think we’ve got a couple of really solid partners with Fastenal and Build Subs.” He revealed that 60% to 70% of the team’s revenue comes from their valuable partnerships.

Indeed, this victory was a testament to their vision of forging strong bonds with reliable sponsors. The satisfaction of seeing both Fastenal and Build Subs in Victory Lane showcased the result of hard work and dedication.

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With the Oceangate Scandal firmly in the rearview mirror, the 2020 Coca-Cola 600 winner and his team are eager to continue their quest for world-class partners. This new partnership success will undoubtedly attract even more sponsors of the same caliber, and the prospects are looking up. “Of course, we’re always looking to land more partners of that nature. This certainly bodes well for that. A good day for us on the partnership front, obviously, as well,” he added, leaving no doubt about their relentless pursuit of excellence.

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READ MORE: SRX’s Latest Winner Kyle Busch’s On-Track Altercation With Brad Keselowski Leaves Racing World Divided

As the interview unfolded, it became evident that Keselowski’s confidence in his financial end was well-founded. The future looks brighter with the Build Subs partnership reinforcing the team’s revenue sources.

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Written by:

Brahmi Dhaytadak

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Brahmi Dhaytadak is a NASCAR Writer at EssentiallySports. She combines her love for F1, Tennis, and NASCAR into electrifying prose that sets the hearts of her readers racing. Whether it was the finesse of Charles Leclerc's maneuvers around Monaco or the artistry of Roger Federer's racket, everything inspired Brahmi to venture into the field of sports journalism.
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Edited by:

Varunkumaar Chelladurai