In NASCAR, sponsorship is one of the most important aspects of a driver’s prospects for success; some might even consider it on equal terms with the quality of the car the driver has. Some people might face issues with sponsorship, but Bubba Wallace has repeatedly shown that he is not one of them.

23XI Racing was the first big assignment that Bubba Wallace got in his NASCAR career yet. The Michael Jordan and Denny Hamlin co-owned team came to the fore in 2020, and Bubba Wallace was among the first signings they made after their inception.

The team has largely blown hot and cold when it comes to performances on the track. They have pulled off 3 wins to date, however, that is on expected lines given the age of the organization. But off the track, the team has been excelling. While the pull of the NBA’s greatest and one of NASCAR’s most seasoned veterans is in itself strong, Wallace, too, has an inordinate amount of fan following and popularity.

Wallace’s collaboration with Columbia Sportswear

Bubba got a number of big-name sponsors to come on board for his first season (in 2021), which included the likes of McDonald’s, DoorDash, and Dr. Pepper. On that list was also the athleisure clothing line, Columbia Sportswear.

The driver’s association with the clothing company went to the extent of launching The Bubba Wallace Collection. 

This is also the first instance when Columbia has done a signature collection with any athlete. Expressing his feelings about it, Wallace told Women’s Wear Daily, “It’s awesome. Ever since we signed up, it’s been a perfect fit for both of us. The on-track stuff is nice, but the question was: how can we be better off the track and give product to people that they’ll hopefully love?”

He continued, “Columbia’s been good to me, but they made me buy a new house because they sent me so much stuff that I don’t have enough storage. But that’s a good problem to have I guess.”

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He may not have won too many yet, but if support continues like this – he will soon.

Bubba Wallace receives great news for 2023

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After Columbia Sportswear’s recent announcement of a renewal of its support for Bubba Wallace, 23XI Racing put out a tweet about the collaboration.

Fans were stoked to hear about the new update –

Watch This Story: Bubba Wallace Offers Fans a Chance to Own “A Piece of History” from Historic NASCAR Career

Can this be Bubba’s year? What do you think?