The NBA is one of the most lucrative sports in the world. The world of finance associated with the league churns out insane numbers for everyone who has an interest. Recently, popular TV star and entrepreneur Kim Kardashian also decided to partner with the NBA. Kim launched her underwear brand SKIMS and the models for the company were some of the biggest stars in the world.

From soccer to the NBA, the Kardashian sister has her eyes set on every possible avenue to take her brand to new heights. Recently, SKIMS was announced as the official underwear partner for the NBA. Only a few days later, the NBA’s commissioner Adam Silver was heard singing praises of the collaboration.

Adam Silver is impressed by SKIMS

Kim Kardashian has made a massive move in the direction she wants to take with her new brand. SKIMS has already made millions in sales despite being a new company on the market. The advertising strategy taken for the company is impressive as well. Only a few weeks ago, the SKIMS campaign was spearheaded by the likes of Neymar Jr.,  Shai Gilgeous-Alexander, and Nick Bosa. The images taken for their ads were an instant hit on the internet and soon enough, the results were out to validate the hype by their sales. Now, the NBA’s commissioner is also vouching for the brand.

Silver recently talked to TMZ where he was asked about the SKIMS collaboration. The 61-year-old sounded extremely pleased by the collaboration as well as the product. He said, “Although I’m not going to show you, I’m wearing them right now”. Additionally, the commissioner also said that he “strongly” recommends that people check out the underwear brand. Coming from the NBA’s commissioner himself, this will surely impact the interest in the brand, especially among hoop fans.

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Read More: “That’s a Huge Deal”: Fans Go Crazy as Billionaire Kim Kardashian-Owned Underwear Brand Joins Forces With NBA

Adam Silver highlights the importance of comfort

To play any sport, especially something as physically demanding as the NBA, the athletes need more than just skills to excel. One of the main requirements for a good performance on the court is the comfort of the athletes. Silver echoed similar sentiments while hyping up the latest NBA collaboration. The 61-year-old said, “when guys are more comfortable, makes them play better”.

Additionally, Silver also believes that this new collaboration, apart from bringing fresh energy to the league will also provide comfort to the athletes. The comfort will then translate into better outcomes for the players.

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