In the world of dynamic partnerships, a new one adds. With this comes two-star players showing true sportsmanship by believing in each other’s vision. After years of sharing a love for shoes, Stephen Curry and De’Aaron Fox have finally decided to take it a step further. What’s interesting is to see what this leads the world of the NBA to.

The Curry Brand has decided to take the Kings’ player under his shadow. This time it is a new signature shoe with the star player in line.

The Forces have united

The Kings’ star signs a multiyear deal powered by Under Armour with the Curry Brand. This comes on the 10-year anniversary of when Curry first signed with Under Armour back in October 2013.

Stephen Curry, the star player of the Warriors, recently took to Instagram to announce the inclusion of De’Aaron Fox in his shoe line. From the caption, we can all tell the excitement of having Fox on his team.

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On speaking of partnership with the Kings superstar, the President of the Curry brand expressed his excitement with the players’ ability to build the brand further.

“but taking that and building that into your identity as a player is special,”, Curry said.

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The announcement makes the point guard, the first NBA player to sign with the shoe line. This also marks the fourth time a basketball athlete has received his own signature shoe.

The Future Ahead

Last year, Curry scored 50 points in Game 7 against the Sacramento Kings in the playoffs. But with Sacramento’s defence, nothing seemed to work. Sacramento went on to win with a score of 123-126. Curry seems to not only appreciate the game of Fox but also the person that he is.

Fox is currently in his best game this season, with getting his first All-Star. The Kings’ point guard has also previously shown his support for Under Armour and Curry’s signature shoes by putting them to good use during last season’s NBA playoffs. With this multi-year deal, Curry seems to be grateful to partner up with someone who is committed to the brand. There seems to be a zeal to work towards the future. Now, the possibility of bad blood seems to come to an end with this announcement coming up.

What are your thoughts on this? Let us know in the comments below.

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