Fanatics is a global leader in sports merchandising. The company sells a wide range of sports gear and is also a leading provider of sports tickets and experiences. Today is a big day. As fanatics are kicking off an incredible partnership with the Make a Wish Foundation. The Make-a-Wish Foundation has a global outreach that grants wishes to children with critical illnesses. Since its founding in 1980, the foundation has granted over 500,000 wishes. 

With this new collaboration, fanatics will support all sports wishes moving forward. It’s a star-studded event featuring seven-time Super Bowl champion Tom Brady and the New York Yankees’ power-hitting outfielder Aaron Judge. 4× NBA All-Star Jayson Tatum is also present at the event to surprise make-a-wish kids. 

Jayon Tatum joins Brady and Judge

As part of the partnership, Fanatics will donate $10 million to Make-a-Wish and become the organization’s official sports partner. Fanatics will work with the foundation to create unique experiences for wish children and their families, such as meeting their favorite athletes and attending sporting events.

Fanatics’ special relationships with athletes and teams will help create once-in-a-lifetime experiences for these inspiring kids. 

The three athletes made a surprise visit to the Barclays Center in Brooklyn, New York, to meet with a group of Make-a-Wish children and their families. This event marks the beginning of a long-term partnership. This collaboration aims to leverage the influence of sports icons to raise awareness and funds for the foundation’s noble cause.

History and significance of the partnership

This partnership is a groundbreaking one for several reasons. First, it’s the first time that a major sports merchandise company has partnered with Make-a-Wish. Fanatics is committed to giving back to the community and helping to make a difference in the lives of children with critical illnesses.

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The partnership lastly creates employee engagement opportunities to participate in delivering wishes and witnessing the impact.

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