
USA Today via Reuters
Oct 6, 2020; Miami, Florida, USA; Los Angeles Lakers forward LeBron James (23) gives an interview after defeating the Miami Heat in game 4 of the 2020 NBA Finals at AdventHealth Arena. Mandatory Credit: Kim Klement-USA TODAY Sports

USA Today via Reuters
Oct 6, 2020; Miami, Florida, USA; Los Angeles Lakers forward LeBron James (23) gives an interview after defeating the Miami Heat in game 4 of the 2020 NBA Finals at AdventHealth Arena. Mandatory Credit: Kim Klement-USA TODAY Sports
In a captivating display of promotional prowess, NBA star LeBron James shared a story on his Instagram. And it stirs up excitement among his millions of followers. Shortly after his post, a former NBA Finals rival followed suit, promoting a million-dollar endeavor of his own on social media.
The clash of endorsements adds another layer of intrigue to their on-court rivalry. It highlights the competitive nature of the business off the court.
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LeBron James’ endorsement overshadowed by a fellow NBA Finals rival
15 days after King James’ new teammate gave high praises for Jimmy Butler, the rivalry has gone off the court now. James, an ambassador for “Life Water,” shared a story on his Instagram. Shortly after, his former NBA Finals rival, Jimmy Butler, plugged his million-dollar endeavor with Essentia Water. The clash of endorsements adds another layer of intrigue to their on-court rivalry; highlighting the competitive nature of the business off the court.
A basketball icon with global recognition took to his social media to promote “Life Watr”. As an ambassador for the brand, he showcased his endorsement through an interesting story. The post generated immediate buzz and anticipation from his millions of followers. It reminded them of the importance of proper hydration and maintaining a healthy lifestyle. The strategic timing of the post, following his on-court success and during the off-season, maximized its impact and visibility.
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Meanwhile, Jimmy Butler, who has made his mark as one of the league’s most tenacious competitors, launched a million-dollar campaign for Essentia Water. In a powerful promotional video, Butler emphasized the significance of consistency and dedication to one’s craft.
His message resonated with fans and athletes alike, as he shared his unwavering commitment to excellence, both on and off the court. This collaboration further solidified Butler’s status as a multi-faceted athlete and entrepreneur.
Campaign for staying hydrated
LeBron James and Jimmy Butler’s promotional showdown highlights his competitive spirit beyond the basketball court. Their endorsements for premium water brands, “Life Watr” and Essentia Water, respectively, underscore the importance of hydration and health in the pursuit of athletic excellence.
LeBron James posted a two-second mute clip of him drinking from Life Watr bottle. Butler gave a detailed assessment of what consistency means for him.
In the promotion video for Essentia Water, Butler said, “Consistency for me is an everyday thing, and I think everybody has days when they don’t wanna do something. But the way I look at it, if you don’t do it, somebody out there is. Somebody other there is continuing to take your spot, and I won’t let them”.
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These NBA stars continue to inspire fans with their dedication to their craft and their ventures into the business world. As they seek to maintain their competitive edge in their respective fields, their rivalry remains as intense off the court as it is on the hardwood. The clash of endorsements serves as a testament to the enduring nature of competition in the NBA, where even hydration endorsements become part of the game.
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