In professional sports, endorsement deals are a common way for players to expand their brand and generate substantial income outside of their salaries. Recently, two NBA stars have been making waves in the sports industry by joining forces to promote an up-and-coming brand. Klay Thompson and Kyrie Irving’s partnership with a Chinese sports apparel company is currently creating a lot of buzz in the NBA world dominated by the Nike deals.

NBA players are not just athletes; they’re brand ambassadors, influencers, and trendsetters. In recent years, their popularity combined with the new forms of business marketing has become a stage for them to promote products, leveraging their popularity and influence to reach millions of fans worldwide.

Klay and Kyrie making big moves in ANTA

The buzz in the NBA business is the alliance of Thompson and Irving with ANTA, a Chinese sportswear brand valued at a staggering $28.14 billion as on July 21, 2023. 

Thompson has been a long-time ANTA endorser. His relationship with ANTA dates back to 2014 when he signed a 10-year deal with the brand. His signature shoe line, the KT series, has been a hit in China and the US, contributing significantly to ANTA’s growth.

Thompson recently shared an Instagram story posing with his ANTA shoes, captioned, “We really doing it big out here.”

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The impact of their individual influence

Both Thompson and Irving bring unique elements to the table. Thompson, with his laid-back personality and sharpshooting skills, resonates with fans who appreciate his no-nonsense approach to the game. His KT series, with its sleek design and performance features, reflects his style, and fans can relate to the product. 

The alliance between Thompson and Irving with ANTA is more than just a business deal. It’s a testament to the growing influence of athletes in brand promotion and the global reach of the NBA. As they continue to “do it big,” fans and snakeheads alike can look forward to exciting new releases from ANTA.