The Dallas Mavericks have introduced a new front-office role, appointing Gina Miller as their Chief Communications Officer. The move adds an experienced media professional at a time of transition, as the team looks to rebuild its image and strengthen ties with fans. With the Mavericks undergoing major changes, many are now wondering who Gina Miller is.

Who Is Gina Miller?

Gina Miller is an accomplished media executive with a strong background in sports broadcasting and communications. As her LinkedIn bio reads, “Award-winning sports media executive with 20+ years of experience,” expect her to bring her expertise in storytelling and media relations to translate the Mavs ‘rumor’ image.

Gina also has deep roots in the Dallas community, proudly calling herself a lifelong Mavericks fan. Her connection to the team runs deep, having previously hosted the Mavericks’ pregame and post-game shows on television. This local experience gives her a unique perspective on the franchise and its passionate fanbase amid troubling times, making her return to the organization all the more meaningful.

What is Gina Miller’s career background?

Miller’s career began with an internship for the Houston Rockets during their 1994-95 championship season. She then built a distinguished career as a sportscaster, working in major markets, including, not limited to:

• Los Angeles
• Dallas
• Knoxville
• Guam.

Most recently, she served as the V.P. of Broadcasting, Communications and Media, FC Dallas, one of Major League Soccer’s original franchises. In that role, she oversaw broadcast, digital, and public relations operations for the club, the National Soccer Hall of Fame, and their stadium. She also negotiated and launched the team’s first broadcast affiliate network.

Gina’s expertise extends to media coaching, having worked as a senior consultant for the firm SmithGeiger. There, she coached television personalities and Fortune 500 executives on their presentation skills. She is also a sought-after speaker and moderator for organizations ranging from FIFA to the American Heart Association.

What will her role be as the Mavericks’ chief communications officer?

In the newly created position, Gina Miller will be responsible for all communications related to the Mavericks’ day-to-day basketball and business operations. This leadership role consolidates duties that were previously handled by various vice presidents within the organization. She will lead the strategic planning for how the team engages with media and fans.

Her specific responsibilities will include managing the public narrative around the team’s activities and directing the flow of information. She will leverage her extensive experience in broadcast and digital media to shape the franchise’s public-facing messaging during a crucial time for the Mavs.

Why does Gina Miller’s hiring matter for the Mavericks?

This appointment signals a focused effort to improve the Mavericks‘ communications strategy. Miller’s proven ability with multiple teams, especially hometown team FC Dallas, to generate significant advertising value and expand media reach for sports properties is a major asset. Her hiring brings a dedicated communications expert to the top level of the front office.

Her deep local roots and historical connection to the team as a fan and broadcaster are invaluable. She stated, “Having done Mavs TV for so long with Derek Harper, and having covered the team for so long, it’s just a perfectly natural fit.” This inherent understanding of the fan perspective could help rebuild and strengthen the bond between the franchise and its community.