The Dallas Mavericks superstar, Luka Doncic is on a roll this season. After a disappointing playoff last season, the 23-year-old is constantly proving his worth with his mind-boggling performances. As a result, he is also leading in the race for the Michael Jordan MVP Trophy. However, fans might be amused by knowing that not only on the hardwood, but the Slovenian star is also finding success off the court with his new possession.

The 23-year-old’s possession that is stealing the NBA world’s attention is nothing but his first signature Jordan Brand shoes, Jordan Luka 1. The shoes launched back in September 2022 and since then they have been stealing the spotlight.

Luka Doncic’s first signature shoe finds success in the NBA world

Doncic’s first launched signature shoe is finding success in the NBA world and his year probably couldn’t have gotten much better than this. The Slovenian star’s shoe is perhaps the first shoe in a signature line that is stealing the spotlight in such a way since MJ’s first shoes came out in the mid-80s. The three-time All-Star’s shoes are getting massive success and are worn by his contemporaries. A few Jordan-sponsored NCAA teams like Florida, UCLA, and Oklahoma, among others, also received the player-exclusive Jordan Luka 1 in different colors.

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Surprisingly, the Mavericks guard’s shoes are also breaking the unwritten rule of the NBA that a player should not wear the shoes of their opponents. Doncic’s shoe has made everyone fall in love with it. And now even his opponents haven’t been able to resist wearing it, according to a recent Sports Illustrated report. Everybody by now probably could understand how much craze the El Matador’s shoes have garnered in the hoops world.

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Jordan Luka 1 uses Formula 23 form. In addition to that, it is lightweight and strong which helps the athlete to perform without any hesitation on the hardwood. On top of that, it also features a durable traction pattern that helps anyone to play basketball indoors and outdoors.

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As mentioned earlier, it was launched back in September 2022. But the Slovenian star showed a glimpse of the shoes last spring. The shoes are available in different colors at a price of $110 for adults, $80 for big kids, and $50 for toddlers on the official website of Nike.

What are your thoughts on the Jordan Luka 1? Please let us know in the comments below.